ppbiContainers /bis an online freight forwarding platform simplifies integral shipping for businesses and individuals. Founded in 2007, it offers a user-friendly interface for booking and managing ocean and air freight services. biContainers /benables companies and individuals to compare shipping rates, book FCL, LCL, and air shipments, and track cargo in real time, providing greater transparency and efficiency in the logistics process. /p pIn this role, you will develop and execute outbound marketing strategies to attract new business, promote our logistics solutions, and drive qualified leads to our sales team for all our business verticals, it requires a strategic thinker with strong communication and analytical skills who can effectively manage multiple campaigns across various channels, including email, social media, and direct outreach. /p h3Your Responsibilities /h3 h3Campaign Strategy Execution /h3 ul liDesign and implement targeted outbound marketing campaigns highlighting our logistics services, such as ocean freight, air freight, domestic shipments and tracking in the US, shop, and ship, returns management, international relocations, e-commerce, etc., including email, cold calling, direct mail, and social media /li /ul h3Cold Outreach Follow-Up /h3 ul liConduct cold outreach via email and phone to potential clients in the logistics and supply chain industry, introducing them to our vertical solutions and qualifying leads for further sales engagement /li /ul h3Lead Generation Nurturing /h3 ul liCollaborate with sales and business development teams to identify target industries (e.g., retail, manufacturing, e-commerce) and decision-makers (e.g., supply chain managers operations directors) for outbound campaigns, generating and nurturing qualified leads for logistics services /li /ul h3Set Campaigns Goals Track Performance /h3 ul liMeasure and analyze the success of outbound campaigns by monitoring key performance indicators (KPIs) such as open rates, conversion rates, lead quality, and campaign ROI.



/li liProvide insights and recommendations for improving outreach strategies within the logistics sector /li /ul h3Management of Campaigns in our Marketing Tech Stack /h3 ul liUse our CRM platform (Salesforce) and sales enablement tools (SalesLoft) to manage prospect databases /li liensuring accurate tracking of interactions, lead segmentation, and communication follow-ups specific to logistics services /li /ul h3Event Webinar Promotion /h3 ul liContinuously evaluate Support outbound marketing initiatives around logistics-related conferences, trade shows, webinars, and industry events. /li liSupport our team's attendance at events through targeted outreach and follow-up campaigns /li /ul h3Social Media Management /h3 ul liManage our social media channels, primarily focusing on LinkedIn for B2B. You will need to become a LinkedIn champion /li liGiven the business verticals that we have and will be opening, you will be recommending the ideal social media channels to focus on. You deal with them /li /ul h3Collaboration Across Teams /h3 ul liWork closely with the sales, logistics operations, and product development teams to align outbound marketing efforts with iContainers services offerings /li liCollaborate with our PPC Manager to create social ads campaigns for outbound marketing.



Proposes well-funded campaigns /li liCollaborate with content creators to have compelling content for your outbound marketing purpose /li /ul h3Tooling Research /h3 ul liBe up-to-date with outbound marketing tools that could be useful for iContainers business objectives /li /ul h3Your Qualifications /h3 ul liBachelor's degree in Marketing, Business, Communications, or a related field /li li2-4 years of outbound marketing experience, focusing on logistics, transportation, or supply chain services /li liExperience in using B2B outbound marketing tools such as LinkedIn Sales Navigator /li liExcellent communication skills with the ability to craft industry-specific messaging that resonates with logistics buyers and decision-makers /li liExperience using CRM tools (e.g., Salesforce, HubSpot) and email marketing platforms /li liAbility to manage multiple campaigns simultaneously and work effectively in a fast-paced environment /li liKnowledge of B2B marketing and lead generation techniques specific to logistics services /li /ul h3Your Competencies /h3 h3Technical /h3 ul liUnderstands the logistics industry, including freight forwarding, warehousing, transportation, and supply chain management /li liStrong analytical skills to assess campaign performance and optimize strategies /li liKnowledge of B2B marketing and lead generation techniques specific to logistics services /li liExperience working with logistics-related technologies or platforms (e.g., TMS, WMS, ERP systems) /li liFamiliarity with regulatory and compliance requirements in logistics, such as customs regulations, international shipping, or freight tariffs /li liUnderstanding of digital marketing and account-based marketing (ABM) strategies /li liProficiency in Google Analytics, Excel, and campaign A/B testing tools /li liAbility to learn and adapt to new technologies quickly /li liAttention to detail and accuracy /li liAbility to work independently and as part of a team /li /ul h3Behavioral /h3 ul liTeamwork and Collaboration /li liQuality and Results focused /li liLearning Agility /li liCreativity and innovation /li liService Excellence /li liAgility and Adaptability /li liCommunication /li liPlanning and OrganizingProblem Solving /li /ul /p #J-18808-Ljbffr

📌 Outbound Marketing Specialist (España)
🏢 Shipa
📍 España