The Growth Marketing Lead will be responsible for accelerating measurable commercial growth across Amazfit’s priority EMEA markets.

This is a hands‑on role for an experienced growth marketer who can combine strategy with direct execution. The role will lead Performance Marketing, DTC Growth, CRM & Lifecycle Marketing, Affiliate Marketing, Consumer Insights and Marketing Analytics.

The Growth Marketing Lead will also manage Amazfit’s performance, CRM and affiliate agencies, while remaining close enough to the platforms and data to challenge recommendations, identify opportunities and step into execution when needed.

Key responsibilities

Commercial growth strategy

- Develop and execute the EMEA commercial growth strategy.
- Translate revenue objectives into clear acquisition, conversion, retention and customer‑value initiatives.
- Identify and prioritise growth opportunities across markets, products and channels.
- Balance short‑term revenue growth with profitability, sustainable acquisition and long‑term brand health.
- Develop focused growth plans for Amazfit’s priority EMEA markets.
- Adapt activity to local consumer behaviour, commercial priorities and channel maturity.
- Build successful market playbooks that can be tested and scaled across the region.

Performance marketing

- Lead paid search, paid social, display, retargeting and other performance channels.
- Review and optimise campaign structures, audiences, creative, bidding, tracking and investment.
- Build a continuous testing roadmap across audiences, messages, formats, offers and landing pages.
- Optimise against revenue, ROAS, customer acquisition cost, margin and customer lifetime value.

DTC growth

- Drive improvements in DTC traffic, conversion, average order value, retention and profitability.
- Identify friction across product discovery, product pages, checkout and post‑purchase journeys.
- Own the conversion‑rate optimisation roadmap.
- Test landing pages, merchandising, bundles, gifts with purchase, exclusive offers and loyalty benefits.
- Strengthen the reasons to purchase directly from Amazfit beyond price alone.

CRM and lifecycle marketing

- Develop the CRM strategy across onboarding, engagement, cross‑sell, retention, reactivation and loyalty.
- Improve customer segmentation and automated lifecycle journeys.
- Optimise key flows including welcome, abandonment, post‑purchase, cross‑sell and win‑back.
- Build a structured testing programme across content, offers,



timing, frequency and audiences.
- Grow CRM revenue without creating excessive reliance on discounting.

Affiliate marketing

- Develop affiliate marketing as an incremental and scalable growth channel.
- Oversee partner recruitment, programme structure, commissions, tracking and reporting.
- Build relationships with relevant publishers, content partners, creators and sports communities.
- Monitor partner quality, attribution, voucher dependency, brand bidding and channel cannibalisation.
- Evaluate the true incremental contribution of affiliate activity.

Consumer insights and experimentation

- Use customer data, search behaviour, reviews, website analytics and research to identify actionable insights.
- Translate insights into improvements in targeting, messaging, propositions and customer journeys.
- Build a structured experimentation roadmap across performance, DTC, CRM and affiliates.
- Document learnings and scale successful approaches across markets.

Marketing analytics

- Establish clear reporting across performance marketing, DTC, CRM and affiliates.
- Analyse performance by country, product, campaign, channel and audience.
- Track commercially meaningful metrics, including revenue, conversion, acquisition cost, ROAS, margin, retention and customer lifetime value.
- Turn data into clear recommendations and prioritised actions.

Agency management

- Manage the performance, CRM and affiliate agencies, setting clear objectives, deliverables and performance expectations.
- Ensure agencies work against connected commercial priorities rather than operating in channel silos.
- Challenge agency recommendations through direct knowledge of platforms, data and channel mechanics.
- Regularly assess agency performance and commercial contribution.
- Ensure knowledge, data and learnings remain within the business.

Experience and capabilities

- Strong hands‑on experience in growth marketing, e‑commerce or digital acquisition for a consumer brand.
- Proven experience managing and optimising performance marketing campaigns.
- Practical experience in DTC growth,



conversion optimisation, CRM and affiliate marketing.
- Strong analytical skills and confidence working directly with platforms, dashboards and performance data.
- Experience managing specialist agencies while remaining actively involved in strategy and execution.
- Strong commercial understanding of revenue, margin, acquisition cost, ROAS and customer lifetime value.
- Able to move quickly from analysis to practical action.
- Strong cross‑functional and stakeholder‑management skills.
- Experience with Amazon or other major marketplaces would be an advantage.
- Experience in consumer technology, sports, fitness or wearables would also be advantageous.

The profile we are looking for

We are looking for a commercially minded and highly hands‑on growth marketer, not someone who primarily delegates execution or manages only through agencies.

The successful candidate will be comfortable developing a growth strategy, analysing campaign performance, reviewing an affiliate programme, improving a CRM journey and diagnosing a DTC conversion issue. Over time, this person may also help build and develop a broader internal growth team.

What success looks like

- EMEA has a clear, prioritised and measurable commercial growth plan.
- Performance marketing delivers stronger efficiency, testing and commercial returns.
- DTC conversion, average order value, customer acquisition, retention and profitability improve across priority markets.
- CRM generates a growing share of revenue through stronger segmentation and lifecycle journeys.
- Affiliate marketing becomes a well‑managed, incremental and scalable acquisition channel.
- Agencies work as connected partners and are accountable for measurable business outcomes.
- Reporting provides a reliable view of performance by market, product and channel.
- Insights and experiments are translated quickly into action, with successful approaches scaled across markets.

What you’ll get from us:

- Annual bonus scheme for all team members
- Wellbeing time off on the first Friday afternoon every month
- Ongoing training and support
- Great career progression as the company grows across Europe
- Employee gifting with the latest smart wearable products

Zepp Health is an Equal Opportunity employer and welcomes everyone to our team, proudly aiming to avoid any bias, prejudice or stereotype during the recruiting process.

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📌 EMEA Growth Marketing Lead (España)
🏢 Zepp Health
📍 España