ppWe are looking for a bGlobal Process Owner – Marketing Excellence /b to define, govern and continuously improve global marketing processes from customer awareness through Marketing Qualified Lead (MQL). /ppThis strategic position owns the end-to-end marketing engagement process and works closely with Sales Excellence to ensure scalable, customer-centric commercial processes across international markets. /ph3Your Responsibilities /h3h3Marketing Process Ownership /h3ulliOwn the global marketing engagement process. /liliDesign and continuously optimize end-to-end marketing workflows. /liliDevelop and maintain the global process roadmap. /liliEnsure standardized documentation, governance and compliance. /liliDrive process adoption across headquarters and international affiliates. /li /ulh3Customer Lifecycle Management /h3ulliDefine and optimize the customer lifecycle framework. /liliEnsure a consistent customer experience across channels. /liliPromote customer-centric marketing processes globally. /li /ulh3Lead Management /h3ulliOwn the marketing funnel and lead management process. /liliEnsure smooth handover from Marketing to Sales. /liliIdentify opportunities to improve funnel performance. /li /ulh3CRM Marketing Automation /h3ulliAct as business owner for marketing-related CRM processes. /liliDefine business requirements for CRM and Marketing Automation tools.



/liliPrioritize system improvements and process enhancements. /liliWork closely with IT and Sales Operations. /liliEstablish marketing process standards and best practices. /liliManage the process improvement roadmap. /liliMonitor process adoption and effectiveness. /liliLead change management initiatives. /li /ulh3Analytics /h3ulliDefine marketing process KPIs. /liliMonitor engagement, funnel and conversion performance. /liliSupport marketing governance reporting. /liliPartner with Sales Excellence to optimize the commercial process. /liliCollaborate with Marketing, Digital Experience, Campaign Operations and Sales Operations teams. /liliSupport integral capability-building initiatives. /li /ulh3Profile /h3ulliBachelor's or Master's degree in Marketing, Business Administration or similar. /lili5+ years of experience in Marketing Excellence, CRM, Marketing Operations, Commercial Excellence or Process Management. /liliProven experience in process governance and continuous improvement. /liliStrong understanding of customer lifecycle and marketing funnel management. /liliExperience with CRM and Marketing Automation platforms. /liliStrong stakeholder and change management skills. /liliAnalytical mindset with strong business acumen. /liliExperience working in international matrix organizations. /li /ul /p #J-18808-Ljbffr

📌 Global Process Owner – Marketing Excellence (Barcelona)
🏢 Approach People Recruitment
📍 Barcelona