ph3Introduction /h3pAt COCUNAT, we're building our Retention department from scratch. /ppWe're not looking for someone to manage email campaigns. We're looking for someone to own one of the company's most important growth levers: bRecurrent Revenue /b. /ppYour mission will be to transform customer behaviour into profitable growth through experimentation, analysis and automation, while building the team, systems and operating model that will make the function scalable. /ppWe're looking for someone obsessed with uncovering growth opportunities where others don't see them—and with the ability to turn those opportunities into a high-performing department. /ph3The challenge /h3pThis department is being created now. You won't inherit an established machine—you'll build it. /ppYou'll lead a team from day one, shape three strategic areas and own one of the company's key growth objectives. /pbr/h3Your responsibilities /h3h3Business Customer Value /h3pYou'll define and optimize the entire customer lifecycle strategy while owning its business impact. /pulliDrive subscription growth, increase recurring revenue and reduce churn. /liliImprove repeat purchase, cross-sell, upsell and winback performance. /liliDevelop lead-to-first-purchase initiatives. /liliDefine promotions, discount strategy, pricing, bundles and personalization to maximize customer value. /liliBuild the annual business plan, defining objectives, investment priorities and expected return. /li /ulh3Business Intelligence /h3pYour role is to understand what is happening with our customers—and why. /ppYou'll continuously analyse customer behaviour, cohorts and segmentation to identify opportunities that drive measurable business growth. /ppWe are not looking for someone who simply monitors dashboards. We want someone who uncovers opportunities others don't see and knows how to quantify their impact before turning them into action. /ph3Experimentation /h3pExperimentation will be at the core of your work. /ppYou'll continuously test pricing, bundles, promotions, lifecycle journeys, CRM flows, subscriptions, loyalty initiatives, personalization, cross-sell and upsell strategies.



/ppEvery decision should follow the same logic: /ppbData → Behaviour → Insight → Action → Revenue Growth /b /ph3Customer Relationship Experience /h3pRetention goes far beyond CRM. /ppYou'll own the relationship with our customers across their entire lifecycle. /pulliTurn customer feedback, NPS, surveys and reviews into actionable business improvements. /liliImprove onboarding and customer education. /liliDevelop loyalty and referral initiatives. /liliEnsure customer experience becomes a competitive advantage. /li /ulh3Team Scalability /h3pThis is a leadership role. /ppYou'll be measured not only by business results, but also by the team and department you build. /pulliLead and develop the Retention function across Business Intelligence, Customer Experience and Operations. /liliIntegrate Customer Care into the department. /liliDefine team growth, hiring priorities and automation opportunities. /liliManage the department's budget and technology investments. /liliDrive AI adoption and scalable processes. /liliWork closely with Growth, Product, Data, Technology, Finance, Retail, Brand and Customer Care. /li /ulbr/h3Your profile /h3pWe're looking for someone obsessed with understanding customer behaviour—and capable of turning that obsession into sustainable business growth. /ppSomeone who: /pulliThinks in systems, not campaigns. /liliAsks "What customer behaviour should we change?" instead of "What email should we send?" /liliCelebrates profitable growth, not vanity metrics. /liliValidates ideas through experimentation. /liliEnjoys building teams as much as building strategies. /liliLoves discovering growth opportunities hidden inside customer data. /li /ulh3Ideal experience /h3ulli6+ years in Retention, CRM,



Lifecycle or Growth within digital businesses. /liliExperience leading teams. /liliProven success increasing LTV, customer retention and recurring revenue. /liliStrong analytical mindset with experience in experimentation, cohort analysis and segmentation. /liliAbility to translate business performance into strategic decisions and business plans. /liliExperience with CRM and Marketing Automation platforms such as Klaviyo, Braze, Salesforce Marketing Cloud, Customer.io or similar. /liliFamiliarity with AI and data tools. /liliExperience with subscription or recurring revenue businesses is highly valued. /liliInternational experience is a plus. /liliFluent English. Spanish is highly valued. /li /ulbr/h3Why us? /h3pbBenefits /b /pullipIn COCUNAT, we want you to be happy. You will have a versátil schedule and the possibility to work from home to find your personal work-life balance. We really reconcile!! /p /lilipYou can really make the difference as any good idea can shape the future and the success of the company. /p /lilipExcellent Medical insurance. /p /lilipProduct Discounts. /p /lilipFree coffee and chocolate! /p /lilipCasual Pet-friendly office environment. You can bring your pet to the office every day. /p /lilipInternational environment more than 10 nationalities. /p /lilipNo politics or bureaucracy. Only a great environment for you to achieve your best work :-) /p /lilipOffice based in Barcelona city center, Sant Gervasi. /p /lilipWork in a company that you will be proud of. /p /li /ulh3Values /h3ullipbPeople First: /b We believe that prioritizing people's well-being helps us work better and achieve stronger results. /p /lilipbDiversity: /b We foster an inclusive culture where everyone feels genuinely welcome, valued, and empowered to bring their best self forward. /p /lilipbDynamism: /b We're a young startup with a fast-paced and agile work environment, so you'll always be engaged in exciting new challenges. /p /lilipbSustainability: /b We're always thinking about how we can help the planet — that's why all ideas are welcome. /p /li /ul /p #J-18808-Ljbffr

📌 Head of Retention & Customer Value (Barcelona)
🏢 Cocunat
📍 Barcelona