ppAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at . Follow @abbvie onLinkedIn, Facebook ,Instagram ,X andYouTube. /ph3Job Description /h3pbPurpose /b /ppLead the comprehension of diabetic macular edema and uveitis patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations. /ppbResponsibilities /b /pulliCollaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter. /liliSecure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.



/liliEnsure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story. /liliGuide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives. /liliEnsure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives. /liliLead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success. /liliDevelop, lead and coach direct reports (if applicable), forecast, monitor brand KPIs, manage budget and brand PL (if applicable), track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives. /liliLead the Brand Team around a brand vision and objectives that are shared by all members. /liliEnsure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with strategy defined by Integral Brand Team,



and ensure adequate involvement of multiple functions as relevant for the Brand objectives. /liliContinuously encourage Brand Team members’ collaboration and foster team spirit. Take accountability and responsibility for Brand Team activities and processes (organize / chair / facilitate Brand Team meetings). /liliTeam management: 2 direct reports /li /ulh3Qualifications /h3pbQualifications /b /pulliBachelor’s degree or equivalent /liliRelevant experience with proven track record of success in marketing within biotech/pharmaceutical industry. /liliAbility to translate strategies into actionable and realistic marketing actions /liliAbility to lead, motivate and coordinate cross functional teams /liliSolid working knowledge of healthcare environment and evolving landscape /liliSolid knowledge of strategic and tactical marketing principles and techniques including digital knowledge /liliSolid knowledge on finance principles and processes /liliEnglish and Spanish language proficiency verbally and in writing /liliSales and Marketing track record of success within pharmaceuticalindustry. /liliAt least 2 years of direct people management experience. /liliNational and international geographical mobility. /li /ulh3Additional Information /h3pAbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. /p /p #J-18808-Ljbffr

📌 Sr. Brand Manager Eye Care (Madrid)
🏢 Abbvie
📍 Madrid