04 ago
|
Swan & Edgar
|
España
04 ago
Swan & Edgar
España
ppbType: /b Part-Time with Full-Time potential /p h3The role /h3 pWe are seeking a commercially focused Growth Ecommerce Lead to drive profitable growth across acquisition, conversion, retention, internationalisation and website performance. /p pWe already work with agencies managing Meta, Google, TikTok, Pinterest, Microsoft Ads and Klaviyo, alongside Shopify developers, tracking specialists and a CRO agency. You will coordinate and challenge these partners, identify opportunities and ensure projects are implemented effectively. /p pYou will also co-ordinate with our Head of Marketing, who leads organic content across social media, blogs and YouTube. /p h3Core requirement /h3 pCandidates must have a proven track record of profitably scaling a comparable premium, luxury or high-consideration Shopify brand. /p pProfessional English fluency is a requirement. /p h3Responsibilities /h3 ul liOwn the commercial growth roadmap and improve revenue, contribution margin, CAC, LTV, MER, repeat purchase rate and payback. /li liAudit agency strategy, budgets, creative testing and channel allocation. /li liApply strong hands‑on media-buying knowledge across Meta, Google and TikTok. /li liLead new sales channel set up, integration and roll out both independently and/or with agency/specialist partners where appropriate. /li liDiagnose drop-offs across landing pages, product pages, cart and checkout. /li liManage CRO, Shopify development and tracking projects through implementation. /li liLead resolution of website outages, checkout failures, tracking breaks, app conflicts and feed errors, removing incident management from the founder /li liAnalyse creative performance and brief agencies, creators and the organic content team. /li liImprove Klaviyo, repeat purchasing, AOV and LTV through segmentation, cross‑selling, accessories, straps, bundles,
servicing and new product ideas. /li liLiaise with Head of Marketing to grow organic, direct and branded‑search revenue mix. /li liLead international expansion, including DDP, translation, localisation, currencies, regional pricing, payments and returns. This includes associated A/B testing ideation project management. /li liUse Triple Whale, Shopify, GA4 and financial data to identify problems and opportunities. Strong understanding of tracking is preferred. /li liEstablish clear agency deliverables, deadlines and accountability. /li liMap out events calendar preparing the business to capitalise on key seasonal periods. /li liPlan and coordinate with teams effective product teaser, launch, and post launch execution /li liReview external variables impacting profitability/CAC including reviews and defect rates – full scope diagnosis, insight and enhanced team process implementation. Working with our wider CS and Ops teams. /li liScope may expand appropriately within reason according to the dynamic nature of the business requirements during growth. /li /ul h3Success measures /h3 pbProfitable revenue growth, contribution margin, CAC, conversion rate, AOV, LTV, repeat purchasing, organic revenue mix, international profitability and website reliability. /b /p h3Required experience /h3 ul li7+ years in ecommerce, growth or performance marketing. /li liProven experience scaling an equivalent Shopify brand. /li liStrong knowledge of Meta, Google, TikTok, Klaviyo, Shopify, GA4, Triple Whale and other platforms. /li liDemonstrable success improving CAC, CRO, retention, AOV, repeat sales and profitability. /li liExperience managing agencies, developers and technical specialists. /li liInternational ecommerce and localisation experience. /li liStrong commercial, analytical and project-management skills. /li /ul /p #J-18808-Ljbffr
📌 Growth & Ecommerce Marketing Lead (España)
🏢 Swan & Edgar
📍 España