ppKärcher is a leading German multinational company specializing in cleaning solutions. It stands out in the market thanks to its maximum performance, innovation, and quality. Currently, the company employs over 15,000 people and has a presence in 70 different countries. We continue to grow and improve thanks to the effort, commitment, and dedication of every single person who is part of this great team. /p pDo you want to be a part of the Kärcher world? /p pNow is your opportunity! /p pAs the newest member of our Product Marketing department, you will define the strategy and marketing mix for assigned products across relevant distribution channels and target groups. You will be responsible for ensuring the implementation of plans according to local needs while remaining strictly aligned with our general and regional strategy. Furthermore, you will act as the key internal and international point of contact for your assigned categories, serving as the vital link between global, regional, and local teams. /p h3Responsibilities /h3 ulliCategory Strategy: Forecast market development and design growth plans. Conduct qualitative and quantitative analysis of competitors, pricing, and trends to identify portfolio gaps. /liliMarketing Mix (4Ps): * Product: Curate the best range for the local market and target consumers. /liliPrice: Set competitive pricing and RRP guidelines aligned with global margin targets. /liliPlace: Maximize product presence and listings in high-potential channels. /liliPromotion: Own the national promo plan and support Sales/KAMs with pricing calculations and volume forecasting. /liliGo-to-Market Launches: Lead the annual GTM strategy and manage New Product Introductions (NPI),



ensuring proper budget allocation and sales volume commitments. /liliFinancial Oversight: Drive monthly forecasting and sales budgets in coordination with Sales, Finance, and Logistics. /liliProfitability Quality: Analyze the ROI of products and promotions while ensuring compliance with ISO 9001:2015 standards. /li /ul h3Qualifications /h3 ulliUniversity degree in Marketing, Economics, Business Administration, or a related field is essential. /liliDesirable +3 years of demonstrable experience in a similar role. /liliFluency in English is required (to be demonstrated during the interview process). /li /ul h3What We Offer /h3 pThe opportunity to work for a company with a highly prestigious and market-leading brand in a stable position, alongside a team that maintains an excellent working environment and prioritizes teamwork and collaboration. /p h3Social Benefits /h3 ulliFixed salary + Annual Bonus. /liliCompany car. /lili100% subsidized private medical insurance. /liliEmployee discount on brand products. /liliAccess to Corporate Benefits platform (exclusive discounts on top brands). /liliHybrid work: 1 remote work day per week (available after the 6-month onboarding period). /li /ul pDo you think you are a good fit? Are you looking for a WOW career path at Kärcher? /p pWe are looking forward to meeting you! /p pTogether towards a Cleaner World /p pAt Kärcher Spain, we are an employer committed to equal opportunities. We seek to attract, develop, and retain the most talented people within a diverse team. We do not discriminate on the grounds of race, color, religion or belief, sex, sexual orientation, identity... /p /p #J-18808-Ljbffr

📌 Category Manager Consumer Products (Badalona)
🏢 Karcher
📍 Badalona