Head of Sales & Agency Relations
Solaia Residence | Marbella – Málaga, Spain
Location: Marbella / Málaga Area, Spain
Employment Type: Full-Time
Compensation: Competitive package of up to €120,000 comprising fixed salary, performance bonus and variable commission.
BUILD THE NETWORK. DRIVE THE SALES. LEAD THE COMMERCIAL SUCCESS.
Solaia Residence is a boutique luxury residential development comprising just 22 exclusive apartments on the Costa del Sol.
We are not looking for a traditional Sales Manager.
We are looking for a commercial leader capable of building and managing one of the strongest real estate agency networks in Southern Spain.
Reporting directly to the Managing Director, you will be responsible for developing, managing and continuously improving Solaia's entire sales distribution platform—from agency recruitment and international partnerships to CRM management, broker engagement and sales performance.
This is an opportunity to build something from the ground up and play a key role in the commercial success of a luxury development.
KEY RESPONSIBILITIES
Build and manage a carefully selected network of 10–20 non-exclusive real estate agencies across Marbella, Benahavís, Estepona and Sotogrande.
Develop strategic referral partnerships across the United Kingdom, Scandinavia, Germany, Benelux, France and the Middle East.
Recruit, onboard and support agency partners to maximise their success.
Organise weekly broker meetings, networking events, broker breakfasts and private site visits.
Ensure all agencies operate using consistent pricing, availability, marketing materials and messaging.
Own and manage the company's CRM,



ensuring every enquiry and buyer lead is accurately tracked.
Monitor agency performance, identify underperforming partners and continuously optimise the network.
Deliver weekly pipeline reports, monthly commercial reports and broker performance rankings.
Work closely with senior management to achieve sales objectives while maintaining the highest standards of customer experience.
SUCCESS WILL BE MEASURED BY
Building and maintaining 25–30 active agency relationships
At least 10 agencies generating qualified buyer enquiries each month
Delivering 100+ qualified buyer enquiries per month
Maintaining an average enquiry response time of under one hour
Achieving monthly site visit targets
Maintaining a reservation-to-completion ratio exceeding 80%
Monthly sales value (€)
Number of apartments reserved
Number of completed sales
Conversion rate
Average selling price
Sales pipeline value
Lead response time
Customer satisfaction
Broker-generated sales
Team performance against targets
MARKETING SUPPORT
Work closely with the marketing department on campaigns.
Provide market feedback.
Attend exhibitions and international property events.
Assist in preparing promotional materials.
MAREKT INTELIGENCE
Monitor competitor developments.
Track pricing and market trends.
Recommend pricing adjustments.




Identify new market opportunities.
REPORTING
Prepare weekly and monthly sales reports.
Maintain CRM records.
Forecast future sales.
Report key performance indicators to senior management.
WHAT WE'RE LOOKING FOR
Proven experience in luxury residential real estate sales, agency management or commercial leadership.
Demonstrated success building and managing broker or agency distribution networks.
Strong understanding of the Costa del Sol residential market.
Established relationships with leading real estate agencies and international referral partners.
Excellent leadership, communication and negotiation skills.
Strong commercial acumen with experience using CRM systems and sales reporting tools.
Highly organised, proactive and results-driven.
Education
Bachelor’s degree in:
Business Administration
Marketing
Real Estate
Finance
Or equivalent experience
LANGUAGE REQUIREMENTS
Fluent English (mandatory)
Fluent Spanish (mandatory)
A third language is essential, preferably German, French, Dutch, Swedish, Norwegian, Danish or Arabic.
WHAT WE OFFER
Competitive compensation package of up to €120,000 comprising:
o Fixed Salary
o Performance Bonus
o Variable Commission Structure
The opportunity to build and lead the commercial platform of one of the Costa del Sol's most exciting boutique luxury developments.
Direct exposure to senior management with significant autonomy and decision-making responsibility.
A dynamic, entrepreneurial environment where your contribution will directly influence the project's success.
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