We are looking for a General Process Owner – Marketing Excellence to define, govern and continuously improve global marketing processes from customer awareness through Marketing Qualified Lead (MQL).

This strategic position owns the end-to-end marketing engagement process and works closely with Sales Excellence to ensure scalable, customer-centric commercial processes across international markets.

Your Responsibilities

Marketing Process Ownership

- Own the global marketing engagement process.
- Design and continuously optimize end-to-end marketing workflows.
- Develop and maintain the global process roadmap.
- Ensure standardized documentation, governance and compliance.
- Drive process adoption across headquarters and international affiliates.

Customer Lifecycle Management

- Define and optimize the customer lifecycle framework.
- Ensure a consistent customer experience across channels.
- Promote customer-centric marketing processes globally.

Lead Management

- Own the marketing funnel and lead management process.
- Ensure smooth handover from Marketing to Sales.
- Identify opportunities to improve funnel performance.

CRM & Marketing Automation

- Act as business owner for marketing-related CRM processes.
- Define business requirements for CRM and Marketing Automation tools.




- Prioritize system improvements and process enhancements.
- Work closely with IT and Sales Operations.
- Establish marketing process standards and best practices.
- Manage the process improvement roadmap.
- Monitor process adoption and effectiveness.
- Lead change management initiatives.

Analytics

- Define marketing process KPIs.
- Monitor engagement, funnel and conversion performance.
- Support marketing governance reporting.
- Partner with Sales Excellence to optimize the commercial process.
- Collaborate with Marketing, Digital Experience, Campaign Operations and Sales Operations teams.
- Support global capability-building initiatives.

Profile

- Bachelor's or Master's degree in Marketing, Business Administration or similar.
- 5+ years of experience in Marketing Excellence, CRM, Marketing Operations, Commercial Excellence or Process Management.
- Proven experience in process governance and continuous improvement.
- Strong understanding of customer lifecycle and marketing funnel management.
- Experience with CRM and Marketing Automation platforms.
- Strong stakeholder and change management skills.
- Analytical mindset with strong business acumen.
- Experience working in international matrix organizations.

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📌 Global Process Owner – Marketing Excellence (Barcelona)
🏢 Approach People Recruitment
📍 Barcelona