Demand Gen and Media Buyer
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You will manage our online media partnerships (publishers, influencers, and media channels), and oversee the creative planning and execution, optimization efforts, KPIs, and ROI analysis. Our idóneo candidate is a go-getter with B2B performance marketing and demand generation skills, with a focus on media buying, publisher management, and industry influencer management to drive business impact.

About The Role

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- Manage high-budget and large-scale marketing campaigns, generating media opportunities and closing deals directly with media and paid industry partners.

- Analyze and optimize activities constantly to maximize impact.

- Manage media buying activities across various channels to ensure optimal ad placements, costs, and ROI.

- Collaborate with publishers and affiliate partners to build and maintain strong relationships, ensuring ongoing opportunities for growth.

- Develop and implement influencer management strategies, including identifying, negotiating, and coordinating with influencers to drive brand visibility, engagement, and demand generation.

- Work closely with creative teams to deliver strategic content and assets.





- Handle account management, maintaining strong relationships with partners to stay top‑of‑mind for new opportunities.

This is a temporary position covering a maternity leave.

Requirements

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- Proven experience in managing marketing campaigns at a large scale.

- 1-3 years' experience in media buying, publisher management, affiliate partners management or influencer management.

- Solid understanding of media buying processes and publisher dynamics.

- Experience with influencer outreach and management, including working directly with influencers, industry thought leaders, and influencer platforms.

- Excellent communication skills and a positive attitude.

- Ability to work independently and in a large team environment.

- Strong project management skills and the ability to manage multiple tasks and deadlines with various stakeholders.

- Fluent English - verbal and written.

- Data-driven with strong analytical skills, comfortable working with large sets of data and numbers – an advantage. xqbhyrx

- Experience working with HubSpot/Salesforce or equivalent CRM tools – an advantage.

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📌 Demand Gen and Media Buyer - Fixed-term contract (Barcelona)
🏢 Papaya Global
📍 Barcelona