Job Description :
About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From integral icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating!
About the Function
Sales is where our brands meet the real world.
This team builds the relationships that bring our products to life, partnering closely with customers across markets,channelsand occasions to make sure our brands are part of moments that matter everywhere.
It’sa dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference.You’llhave the opportunity to grow your network, develop yourskillsand see the direct impact of your work every day.
About the Role
Your Mission:
You will drive efficient and effective relationships with the Wholesaler and/or Distributor customers assigned to achieve business targets.
You are focussed on generate simplicity **, achieving scale and efficiency with your customer relationships, using and adopting technologies in key process of customer management (Diageo One)



and drive scale through balanced hybrid relationships** (Phone, mail, WhatsApp, physical visits) to achieve scale and business targets.
Your focus is on achieving the objectives of market share, sales and profitability building smart and efficient customer relationships and brilliant execution of activation plans.
Responsibilities & Accountabilities:
Based on a clear understanding of On Trade RTM (Route to Market) Strategy Define Targets (Sales, Distribution and Coverage targets) for customer group assigned.
Define clear Customer Segmentation and understanding of the customers assigned based on sales contribution, digital/hybrid capability, relationship needs and levers to be used to achieved targets. Drive value in current customer relationships identifying future opportunities for customer expansion, understanding customers’ requirements and match these to specific Diageo propositions.
Develop the right Coverage/Contact plan, generating appropriate relationship with each customer to guarantee the delivery of defined targets improving efficiencies through the right use of remote contact tools (Mail, Phone, WhatsApp, ..) according to customer segment.
Strong ownership of the day-to-day customer relationship through effective negotiation, persuasion and conflictmanagement/resolutionskills.
Define clear, simple, and scalable

📌 Hybrid Distribution & Growth Lead (Digital) (Madrid)
🏢 Dormont Manufacturing
📍 Madrid