About AdaptAdapt, a Welo Global brand, is an international digital performance marketing agency focused on driving the success of digital content across platforms and markets. We offer our customers a unique combination of global services designed to support their growth from strategy all the way through to execution, production, and performance measurement. With a collaborative and inclusive environment, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefiting from a wide range of career opportunities, training, and flexibility for work-life balance.Our culture is built on curiosity, and we are looking for team members who have a passion for learning about the developments in the industry, their clients, and their peers. In return, we offer the opportunity to develop your ability and exposure to a wide range of clients from growth-minded startups all the way up to general enterprise clients. Our client base is predominantly focused on B2B businesses, though we do also support customers in the e-commerce and retail space. Regardless of vertical, Adapt offers dynamic and diverse challenges that foster creativity, innovation and application of knowledge to create client solutions.Job DescriptionAs a Senior Paid Media Specialist, you will plan and execute client media buying across Google Ads, Microsoft Ads, Facebook Ads Manager, LinkedIn Ads, and more. Building their technical experience across all major paid media platforms, a Paid Media Specialist will carry out implementation, reporting, and measurement tasks. Paid Media Specialist are responsible for building, optimizing,



and reporting on campaign activity for our customers, ensuring that campaigns deliver against objectives.You’ll work within one of our paid media buying teams, running campaigns across multiple platforms, in multiple markets, and potentially in multiple languages, delivering great performance for our clients and helping to maintain and develop Adapt's reputation as a high-quality, transparent, and effective digital media buying agency which is pleasurable and profitable to do business with.We believe in supporting professional development through our career framework, helping you develop your career as a digital marketer from day one.Role SummaryBuilding campaigns across multiple paid media platforms in conjunction with mid and senior level resources within the squadYou will manage a portfolio of clients’ paid media campaigns across multiple platformsEnsure campaigns deliver against the client’s objectives while providing analysis and recommendations to improve performanceSetup, implement, track,



and optimize campaignsReporting on campaign results against customer goals on a weekly basisAttend appropriate calls/meetings with customersBegin to add value to the planning and delivery of paid media work by identifying opportunities for performance improvementsCarry out accurate implementation work as agreed with mid and senior team membersSupport Paid Media Directors in ads localisation projects for international marketsKey CompetenciesAble to confidently build campaigns across multiple paid media platformsUnderstand standard best practice set-up requirements across multiple paid media platformsAble to interpret data, comfortable with numbers and ExcelBasic understanding of Google Looker Studio, Google Tag Manager, and Google AnalyticsPass all relevant media certificationsLooks to build relationships with internal and external stakeholdersGood written and verbal communication internallyBasic quality assurance of their own workCan work logically through a problem specific to their job roleAttention to detail and Comfortable with project managementExperience1+ years of experience managing paid media campaignsBasic understanding of Google Ads/Microsoft Ads/Facebook Ads Manager/LinkedIn AdsComfortable with numbers and ExcelYou Need toBe passionate about digital marketingBe organized, determined, and persistentBe self-driven, and results-oriented with a positive outlookHave excellent written and verbal communication skillsBe a natural forward planner who critically assesses its own performanceHave a strong customer service ethos and the ability to build lasting relationshipsHave meticulous attention to detail and be a perfectionist with a very analytical mindHave an ability to consistently hit deadlines and exceed expectationsEducation LevelBachelor's degree (B.A.) from a college or university in related field, or equivalent combination of education and experience.#J-18808-Ljbffr

📌 Global Paid Media Specialist - Data-Driven, Hybrid (Madrid)
🏢 Adapt
📍 Madrid