03 ago
|
King Digital Entertainment
|
Barcelona
03 ago
King Digital Entertainment
Barcelona
Experteer Overview In this role you will drive measurement-led decision making for Performance Marketing by designing and executing incrementality studies and translating results into actionable business insight. You’ll work at the intersection of experimentation, modelling, and analytics to quantify real marketing impact and distinguish correlation from causality. Collaborating with cross-functional teams, you’ll build scalable measurement frameworks and inform media planning and forecasting with robust statistical approaches. This position offers the opportunity to shape the measurement roadmap and directly influence top-line growth in a fast-moving gaming environment.Compensaciones / Ventajas
- Own end-to-end incrementality measurement workstreams, from scoping to readout
- Design experiments and analysis plans that quantify channel impact and business contribution of media investment
- Develop scalable, reusable analytical frameworks for calibration and decision-making tools
- Translate business questions into credible measurement plans and test designs
- Communicate assumptions, uncertainty, and trade-offs clearly to technical and non-technical stakeholders
- Contribute to the measurement roadmap by identifying gaps and proposing practical improvements
- Collaborate with marketing, game design, and technical partners to align measurement with product realities and commercial goalsResponsabilidades
- Strong hands-on measurement, marketing science, experimentation, data science, or analytics experience
- Proven ability to deliver business-relevant insights from complex data
- Proficiency in Python or R and SQL
- Experience applying causal inference, MMMs, PSA methods, GeoLift, holdout tests or similar frameworks
- Independent problem solver with rigorous attention to detail
- Commercial mindset connecting analytics to investment decisions and financial impact
- Excellent communication skills tailored to diverse audiencesRequisitos principales
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📌 Senior Data Scientist | Product Marketing, Growth Analytics (Barcelona)
🏢 King Digital Entertainment
📍 Barcelona