About the role We are looking for a creative, results‑driven Demand Gen Paid Content Specialist to scale and optimize high‑performing content across our paid channels and email. In this role, you’ll translate product marketing messaging into impactful ads, landing pages, and email copy that capture attention and drive enterprise pipeline.

Responsibilities - Create high‑converting demand‑gen content for paid channels, including paid display, paid social, paid video, paid search, and email marketing.

- Translate enterprise product marketing messaging into audience‑focused ads, landing pages, and emails that drive demand.
- Write copy, ideate creative concepts, and brief creative tasks to Creative Agency, providing feedback on completed designs as needed.
- Continuously monitor performance data and adjust content assets based on pipeline results.
- Drive creative ideation by balancing proven content frameworks with always‑on experimentation of new formats and ideas.
- Partner closely with the Demand Gen and Enterprise Product Marketing teams to support major initiatives and ensure all paid initiatives contribute to one connected narrative.
- Maintain asset quality and brand consistency while supporting fast‑paced production across multiple digital formats.

Qualifications - 3–5 years of experience in content creation, digital marketing, copywriting, or performance‑driven content marketing roles,



with at least 1–2 years targeting an enterprise audience for demand generation.

- Demonstrable expertise creating at least two of the following content types: display banners, video ads, paid social assets, landing pages, and email.
- Exceptional copywriting skills with the ability to translate complex product marketing messaging into kinetic, high‑converting ad copy.
- Strong cross‑functional collaboration and stakeholder management skills.
- Ability to prioritize strategic tasks with hands‑on content production and optimization responsibilities.
- Analytical approach to creative strategy, incorporating past performance into future planning.
- Comfort pivoting quickly when products, campaigns, and go‑to‑market priorities evolve.

Benefits - Unlimited PTO

- Hobby & team building budget allowance
- Employee Support Program
- Loss of family member financial aid
- Employee Resource Groups
- EEO Statement Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws.

📌 Content Strategist, Demand Generation (Content & Media Activation Team) (España)
🏢 Semrush Development, S.L.U.
📍 España