Important laboratory,located in Madrid needs to incorporate in its staff a person in the Marketing area.
Functions ➰
Professional focused on integrating scientific evidence into marketing strategies, aiming to maximize product positioning and its impact on clinical practice.
Strategy and Planning
- Definition and implementation of medical marketing plans
- Market, competitor, and clinical trend analysis
- Identification of growth and positioning opportunities
Scientific Communication and Positioning
- Translation of clinical evidence into clear and differentiated messages
- Development of scientific claims and key messages
- Ensuring regulatory compliance across all communications
Materials and Campaigns
- Creation and validation of promotional and scientific materials
- Design of multichannel campaigns (digital and in-person)
- Adaptation of content to different healthcare professional profiles
Cross-functional Collaboration
- Alignment of scientific strategy with commercial objectives
- Training of the sales force on product and scientific messaging
KOL Engagement
- Identification and collaboration with key opinion leaders
- Participation in advisory boards and strategic projects
- Integration of clinical insights into marketing strategy
Analysis and Results
- Monitoring of KPIs, campaigns, and product performance
- Impact assessment and strategy optimization
- Market share and trend monitoring
Training and Scientific Activities
- Participation in congresses, symposiums, and medical events
- Support for continuing medical education initiatives A results-driven approach focused on connecting science and strategy to deliver real value to healthcare professionals and patients.
Requirements ✨
- Degree in medicine, pharmacy or health Sciences.
- Extensive knowledge and management of allergic diseases, immunotherapy or, failing that, respiratory diseases.
- Post-graduate training in Medical Scientific Liason of the Pharmaceutical Industry is valued.
- Experience of at least 2 years in similar functions within a medical department in a pharmaceutical company, experience in allergic or respiratory diseases is an asset.
- Knowledge of sales and commercial management.
- Highly fluent spoken English and written .
- Proficiency in office automation (spreadsheets, word processors, internet, databases, etc.) at user level.
📌 Medical Marketing (Madrid)
🏢 DIATER
📍 Madrid
Postulate a este anuncio
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.