Company description

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

Overview

As a Advanced Analytics Project Manager, you’ll track measurement projects (MMM, Digital Attribution Models, Incrementality Test…) as well as implement tools that improve data efficiency, build the strategic and tactical foundation for data-driven marketing efforts. You’ll work to achieve client goals through brand and acquisition campaigns, site optimization, and/or online testing strategy.

Responsibilities

- Start-up and monitoring of projects/tools for clients.
- Instituting frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting.
- Diving into large data sets, uncovering insights, and providing impactful recommendations to clients.




- Provide methodological guidance to other countries or teams on measurement projects (MMM, implementations, attribution models such as DDA vs. last click), ensuring a consistent and coherent approach across markets.
- Connecting the dots across channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts.
- Communicating with clients regularly on scheduled deliverables and ad-hoc requests.
- Collaborating with internal teams and external partners to drive success for client’s business goals.

Qualifications

- Desirable Bachelor’s Degree in Mathematics, Engineering or Computer Science or have previous experience (2-3 years) in an analytics position.
- Passion for marketing and emerging trends in the digital landscape.
- Experience communicating with internal and external stakeholders at a variety of levels.
- Knowledge in Marketing Mix Models
- Knowledge in the Digital Measurements and Implementations (GA4, Digital Attribution Models, Incrementality Test…)
- Good level of Excel.
- Comfortable in a fast-paced and deadline-driven environment.
- Advanced level of English will be assessed at interview by The Talent Team.

Additional information

Why join us? Because we offer reasons such as:

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📌 Data Project Manager - Publicis Groupe Holdings B.V (Madrid)
🏢 Talent
📍 Madrid