Description
iContainers is an online freight forwarding platform simplifies general shipping for businesses and individuals. Founded in 2007, it offers a user-friendly interface for booking and managing ocean and air freight services. iContainers enables companies and individuals to compare shipping rates, book FCL, LCL, and air shipments, and track cargo in real time, providing greater transparency and efficiency in the logistics process.
This role will play a critical part in supporting our marketing initiatives, optimizing processes, and ensuring seamless data integration and performance tracking between Salesforce, Pardot, and other platforms, will also ensure the efficient execution of marketing automation processes, email campaigns, lead scoring, and robust reporting to optimize marketing ROI.
Your Responsibilities
Salesforce Account Engagement/Pardot Management & Optimization
- Manage day-to-day operations within Pardot (Salesforce Account Engagement), including campaign setup, lead scoring, segmentation, and email automation.
- Develop and execute email marketing campaigns focused on lead nurturing and customer retention, ensuring alignment with sales initiatives.
- Ensure Pardot and Salesforce integration is seamless for accurate lead tracking and hand-off between marketing and sales teams.
Analytics & Tracking
- Implement and maintain cross-platform analytics tracking to ensure accurate data collection from all marketing channels (email, website, social, ads).
- Build and maintain reporting dashboards in Salesforce to provide insights on key metrics, such as campaign performance, lead conversions, and customer journey analytics.
- Audit tracking setups regularly to ensure alignment between Google Analytics, Pardot, Salesforce, and other tools for holistic reporting.
Campaign Strategy & Execution
- Work with the rest of the marketing team to design and execute digital marketing campaigns across email, social media, and the web, ensuring accurate tracking a
📌 Marketing Operations Specialist (España)
🏢 Shipa
📍 España