At ING we are looking for a Conversion Rate Optimization Expert to join our Digital Sales Team of Business Banking Spain. In this role you will work in Easy Banking, our Digital Sales B2B team driving growth for our Self‑employed & Micro companies in Spain. The focus is on start‑ups and entrepreneurs – the backbone of our economy and future growth.

Key Responsibilities

Be the driving force behind our digital sales and customer growth acceleration.

Transform data into action, experiments into breakthroughs, and friction into seamless experiences.

Orchestrate meaningful improvements across our sales funnels – from the very first click to the final sale – to push up conversion rates.

Build and own a bold CRO roadmap that pushes boundaries and challenges assumptions across digital onboarding, account opening, financing, and payment solutions.

Run high‑impact A/B and multivariate tests using Adobe Target, spot funnel drop‑offs instantly and turn insights into tangible conversion wins.

Translate results into crisp, actionable recommendations that inspire squads to move fast.

Dive deep into Adobe Analytics to decode user behaviour and uncover growth opportunities, track the full funnel, and steer optimizations where they matter most.

Own CRO KPIs and tell the story behind the numbers: conversion rate, start rate, drop‑offs, CPA and beyond.

Hunt down friction and elevate every step of the customer journey, boosting landing‑page and sales‑flow performance through sharp UX, smart content, and SEO‑savvy improvements.

Collaborate daily with Sales, Marketing, Content, UX experts,



and Product teams to raise the bar across the organization and experiment with new audiences, traffic drivers, and creatives to improve acquisition efficiency.

Qualifications

- 5+ years of experience in CRO, digital marketing, analytics, or e‑commerce.
- Expertise in Adobe Analytics, Adobe Target, and structured experimentation.
- Strong grasp of UX, digital behaviour, and SEO fundamentals.
- Collaborative mindset and ease of working in an agile, international environment.
- Master’s degree or equivalent experience.
- Fluency in Spanish and English.
- B2B experience or background is preferred, but not mandatory.
- A creative, data‑driven optimizer who thrives on experimentation and continuous learning.

Benefits

• Balance that works – versátil work from home or at our Madrid office as needed.

• Restaurant card and onsite facilities including electric mobility solutions, a doctor, hairdresser, gym, and the Good Service for errands.

• Health insurance for you and your family.

• Life insurance protection.

• Flexible remuneration model with tax‑advantaged access to services such as nursery, transport card, and training aids.

• Free company shuttle with six routes to our Madrid office.

• Banking benefits including special loans and mortgage conditions after six months of working at the bank, plus a pension plan after one month.

• 360º employee care covering physical, mental, social connection, and purpose – including physiotherapy, clinics, and Gympass service.

• Employee Networks: Rainbow Lions (LGBTQI+), Leonas, and RIÑG.

• International remote work program.

• EEO: ING is an equal opportunity employer.

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📌 CRO Expert Business Banking (Madrid)
🏢 Ing Bank Nv Sucursal En España
📍 Madrid