Marketing Campaigns Executive (Madrid)

Marketing Campaigns Executive (Madrid)

01 ago
|
International Air Group IAG
|
Madrid

01 ago

International Air Group IAG

Madrid

Experteer Overview
In this role you will deliver engaging CRM email campaigns for Iberia Club, Vueling Club and the Avios ecosystem, from brief to launch. You will work closely with cross-functional teams and external partners to ensure campaigns are on-brand and effective. This is an entry-to-mid level opportunity in a collaborative, fast-moving environment based in Madrid, with a adaptable hybrid setup. You’ll gain deep CRM experience while contributing to the growth of our loyalty brands and partner ecosystem. A strong learner with creative ideas and proactive delivery will thrive here.

Compensaciones / Beneficios
• Deliver CRM campaigns from brief through to launch (primarily email) across Iberia Club, Vueling Club, and Avios ecosystem
• Create clear briefs for agency partners to produce high-quality customer communications
• Review creative work, provide constructive feedback, ensure campaigns are on brand and aligned with business goals
• Coordinate multiple campaigns simultaneously, balancing priorities, timelines and stakeholders
• Collaborate with marketing, commercial, brand, customer and data teams, plus external agencies
• Proactively manage approvals, identify risks early, and keep stakeholders informed to ensure timely delivery
• Review campaign performance using metrics (open rate, CTR, conversion)



and identify opportunities for improvement
• Contribute ideas to enhance quality, ways of working, and scale CRM activity across partner ecosystem
• Build CRM expertise and broaden campaign management, stakeholder management and marketing skills

Responsabilidades
• Experience coordinating marketing, CRM or campaign activity
• Highly organized with excellent attention to detail and strong prioritisation
• Ownership mindset with proactive problem-solving and composure under changing priorities
• Confident communicator, able to build relationships across teams
• Clear campaign briefs and the ability to translate ideas into agency direction
• Provide constructive feedback to deliver best customer experience
• Curious, creative with a focus on engaging customer communications
• Understanding of CRM metrics (open rate, CTR, conversion) and willingness to use insights to improve campaigns
• Business Spanish and English proficiency for cross-language collaboration
• CRM or email marketing experience is advantageous, broader campaign/marketing experience acceptable

Requisitos principales
• hybrid work (Madrid)
• growth opportunities in CRM
• collaboration with cross-functional teams
• exposure to multiple brands and markets

📌 Marketing Campaigns Executive (Madrid)
🏢 International Air Group IAG
📍 Madrid

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