Experteer Overview
In this role, you will lead the day-to-day marketing activities for the CHIPS markets within the EMEA region, shaping campaigns and assets to fit diverse cultures and economies. You will work closely with dealers and the Field Sales Team to maximize impact and ROI. The role blends creative development with rigorous budget control and performance analysis. You’ll operate in a fast-moving, global brand environment where localization and omnichannel strategies drive growth. This is an opportunity to influence Harley-Davidson’s market impact across Europe, the Middle East, Africa, and surrounding markets.

Compensaciones / Ventajas
• Develop and own marketing plans, campaigns, and localized assets across paid media, social, earned, and email
• Lead the planning and execution of marketing events for trade, community, and consumer audiences
• Create and distribute dealer marketing plans and assets
• Monitor, analyze, and optimize campaign performance and ROI to meet objectives
• Manage and control the marketing budget
• Collaborate with Dealer network and Field Sales Team to maximize effectiveness
• Coordinate cross-country campaigns with a digital-first, omnichannel approach

Responsabilidades




• Significant experience creating and activating marketing campaigns across multiple countries
• Strong digital-first, omnichannel marketing expertise
• Excellent interpersonal skills and ability to build collaborative relationships
• Proactive, results-oriented, capable of working independently and in a team
• Strong organizational and time-management abilities with multitasking
• Proven relationships with media outlets, influencers, and industry partners
• Complex budget management and agency/supplier management
• Typically 6+ years of related experience
• Fluent in English and German with strong communication and presentation skills
• Experience in global and regional brand marketing and adapting to new markets
• Bachelor's Degree
• Willingness to travel (25–50%)
• Experience in motorcycle or automotive industry is preferred

Requisitos principales
• annual bonus programs
• employee discounts on motorcycles and related products
• general merchandise discounts
• inclusive compensation package
• opportunities for travel
• collaborative, inclusive company culture

📌 Marketing Lead (Barcelona, B, ES)
🏢 Harley-Davidson
📍 Barcelona