Experteer Overview

In this role you shape integrated channel strategy across EUCAN and International, aligning paid, owned, earned, and emerging channels to business goals within the Customer 2030 framework. You’ll collaborate with regional and market teams, brand and analytics groups, and agency partners to drive customer-centered engagement and measurable impact.

You’ll establish governance, playbooks, and investment guidance to elevate cross-channel performance in a fast-evolving AI-enabled landscape. This position offers high-visibility impact across diverse markets and a chance to influence how AI-driven discovery and content work together to drive growth.

Compensaciones / Beneficios

- Lead integrated channel strategy across EUCAN and International, connecting paid, owned, earned, and emerging channels to business objectives
- Shape omnichannel planning to move from channel-specific decisions to customer journey-based planning
- Coordinate with regional/market stakeholders, brand teams, analytics, media, web, content, and customer experience leaders
- Advise on how the digital presence should evolve with changing customer behavior, AI-powered discovery, and content strategy
- Create standards, playbooks, and governance to scale channel planning across markets with varied digital maturity
- Support strategic planning and investment decisions by advising on channel mix, prioritization,



and budgets
- Define measurement frameworks and KPIs with analytics to assess impact and enable optimization
- Identify opportunities across media models, digital experiences, content distribution, and AI-enabled engagement
- Collaborate with internal teams and agencies to improve operating models and align objectives
- Drive knowledge sharing and capability building to raise channel strategy maturity across regions

Responsabilidades

- Bachelor's degree
- Significant experience in channel strategy, paid media, web, or customer engagement
- Proven success leading cross-functional, multi-market or general strategic programs in a complex matrixed organization
- Strong understanding of how channels work together across the customer journey (media, web, search, content, digital engagement)
- Experience in media strategy and planning across multi-market activities with cross-functional teams
- Ability to translate complex business and customer needs into integrated strategic recommendations
- Background in measurement and performance evaluation, including KPI development and data-driven decisions
- Excellent stakeholder management and facilitation skills with senior leaders
- Experience working across teams with varying digital maturity and market readiness

Requisitos principales

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📌 Director, Channel Strategy, EUCAN & International (Barcelona)
🏢 AstraZeneca
📍 Barcelona