Role Purpose
The Omnichannel Trade Lead defines and leads the omnichannel activation strategy for the assigned category, ensuring strong alignment between brand strategy and execution across all channels (pharmacy, detailing, eCommerce, CRM, Bayer Club, retail media and POS).
This role owns the Commercial Activation Materials (CAM) and is fully accountable for driving sell-out performance.
It plays a key role in accelerating category growth, elevating shopper experience, and ensuring consistent, high-quality execution across all touchpoints.
Key Responsibilities
Omnichannel Strategy & Planning
Define and lead the 360o omnichannel activation strategy for the category.
Translate brand strategy into clear, actionable plans by channel and shopper.
Build and own the Annual Commercial Activation Plan (MAC) for each brand/category.
Ensure integration of all activation levers into a single, insight-driven roadmap.
Campaign Leadership & Execution
Lead end-to-end delivery of campaigns, including launches, promotions and visibility initiatives.
Ensure consistency of messaging and execution across all channels.
Work closely with Sales to guarantee feasibility and maximize in-market impact.
Ensure excellence in execution across all activation touchpoints.
Cross-Functional Leadership
Act as a strategic partner to Marketing, Digital, Sales and Medical teams.
Provide clear direction to Detailing, Merchandising and POSM teams.
Review and approve activation materials, ensuring alignment with strategy and compliance standards.
Drive alignment and decision-making across cross-functional teams.




Performance & Optimization
Monitor and evaluate performance of activations (visibility, conversion, sell-out).
Lead post-campaign analysis and define improvement actions.
Generate actionable insights to continuously optimize strategies and execution.
Stakeholder Management
Internal
Marketing, Digital and Sales
Medical & Regulatory Affairs
Integral Marketing (GCBU)
Brand and Channel teams
External
Agencies and suppliers
Requirements
Education
Bachelor's degree in Business or related field
Master's degree in Digital Marketing or eBusiness (preferred)
Experience
7+ years of experience in Trade Marketing within FMCG or Pharmaceutical industry
Proven experience delivering business impact and driving sell-out growth
Previous exposure to Sales environments
Strong understanding of channels and customer dynamics
Skills & Competencies
Strong influencing and stakeholder management skills
Clear and effective communication
Solid analytical and problem-solving capabilities
Ability to manage complexity and prioritize effectively
Strategic mindset with strong business understanding
Results-driven and proactive approach
Languages
Spanish: fluent
English: advanced
Application Period: 27/07/2026 - 10/08/2026
Reference Code: ******
Division: Consumer Health
Location: Spain : Cataluña : Barcelona
Functional Area: Marketing
Position Grade: VS 1.1
Employment Type: Regular
Work Time: Regular
Contact Us
Av.
Baix Llobregat, 3, ***** Sant Joan Despí,
Barcelona, Espanya
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#J-*****-Ljbffr

📌 Omnichannel Trade Lead (Barcelona)
🏢 Bayer
📍 Barcelona