About Twenty First Group
Twenty First Group (TFG) helps clients earn the right to fans' attention. Headquartered in London, we are a global sports intelligence agency that creates value in sport by applying predictive intelligence to optimise decision‑making and power insight‑driven storytelling.
About Twenty First Group
Twenty First Group (TFG) helps clients earn the right to fans' attention. Headquartered in London, we are a global sports intelligence agency that creates value in sport by applying predictive intelligence to optimise decision‑making and power insight‑driven storytelling.
We partner with some of the biggest names in world sport, including the Premier League, England and Wales Cricket Board, Ladies Professional Golf Association, AC Milan, The Football Association, International Tennis Federation, and FIFPRO.
MAIN DUTIES/RESPONSIBILITIES:
Lead and Manage Regional Operations: Direct and manage all Twenty First Group operations within continental Europe, establishing and growing a presence, with a adaptable primary base within the region
Strategic Growth and Expansion: Formulate and execute the strategy for the strategic development and commercial expansion of the business across the European market. A strong focus on key markets including France, Germany, Italy and Spain, and the club/owner, domestic league, and federation client segments.
Client Relationship and Project Leadership: Act as the senior Advisory Lead and Advisory Project Manager for key client consulting engagements across the region
Delivery Excellence: Ensure the successful, timely, and high-quality delivery of diverse sports and business-related projects
Team Oversight: Recruit, mentor,



and guide local and project-based consulting teams to maintain high performance standards and support regional scale
Advisory Support: Provide high-level consulting and retained analytical support to strategic clients
Requirements
SKILLS & EXPERIENCE
Experience:
Consulting Background: Proven experience as a consultant or manager at a top-tier management consulting firm or an equivalent senior advisory role
Regional Experience: Minimum of five years of professional experience, with a significant focus on business development and project delivery within continental Europe
Industry Expertise: Extensive experience within the sports industry is required, with a deep specialisation in football preferable
Project History: Demonstrated track record of leading and successfully delivering complex advisory projects for high-profile organisations across sport
Skills
Leadership and Management: Strong leadership qualities with the ability to build, manage, and mentor a high-performing regional team
Analytical Prowess: Exceptional analytical and commercial acumen, with experience in conducting detailed sporting, commercial, and financial analyses
AI proficiency: Demonstrable experience working with AI-driven technologies, with a high level of comfort adopting, integrating, and leveraging AI tools to enhance workflows, generate insights, and drive efficiency across day-to-day responsibilities




Language: Proficiency in at least one and ideally two languages of the key markets (France, Germany, Italy, Spain)
Regional Knowledge: Deep understanding of the sports ecosystem, media rights, club operations, and market dynamics specific to continental Europe
Strategy Development: Highly skilled in strategic planning, transformation, and developing long-term strategies for sports organisations
Client Communication: Excellent presentation, negotiation, and cross-cultural communication skills to manage senior-level client stakeholders across the diverse European markets
Technical consulting skills: Proficiency with software required to deliver market leading consulting work, and ability to manage complex consulting projects end to end
PERFORMANCE GOALS:
Revenue and Growth: Achieve targets for regional revenue generation and business growth, with a focus on penetrating the French, Germany, Italian and Spanish markets
Client Satisfaction: Maintain high client satisfaction and secure a portfolio of high-value, long-term retained clients
Project Success: Ensure all major consulting projects are delivered on time, within budget, and meet defined quality and strategic objectives
Team Development: Successfully hire, develop, and retain a high-performing regional team to support market expansion
Strategic Deliverables: Successfully complete strategic, high-impact regional deliverables, such as supporting league restructures, club performance transformation, or new commercial ventures in the focus countries.
Benefits
Private Healthcare Plan
Pension Plans
Work From Home
Training & Development
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📌 General Manager - Europe (Madrid)
🏢 Twenty First Group
📍 Madrid