Bayer in Barcelona seeks an Omnichannel Trade Lead to define and lead the omnichannel activation strategy across pharmacy, detailing, eCommerce, CRM, Bayer Club, retail media and POS. You will own CAM, drive sell-out growth, align brand strategy with execution, and lead cross-functional teams including Marketing, Digital and Sales to ensure high-quality activation across touchpoints.
Fluent Spanish and advanced English required; a Bachelor’s in Business and a Master’s in Digital Marketing or
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📌 Omnichannel Activation Lead (Barcelona)
🏢 Bayer
📍 Barcelona
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