We are looking for a B2C User Retention & Engagement Specialist to join a leading general digital platform for services and payments.
In this role, you will be reporting to the Marketing Manager;
and you will lead the end-user communication strategy and maximize the adoption, engagement, and usage of their digital employee benefits solutions.
You will be responsible for designing and executing communication campaigns that drive user activation, product adoption, recurring platform usage, and cross-selling opportunities.
You will create customer journeys, automated campaigns, and personalized communications that guide users throughout their lifecycle, helping them discover, activate, and get the most value from products and services.
Lead the B2C communication strategy throughout the entire user lifecycle.
Increase user and product activation.
Drive user engagement and recurring platform usage.
Promote the adoption of additional products and maximize value per user.
Continuously optimize the user experience through personalized and automated communication campaigns.
User Communication Strategy
Define and optimize customer journeys by identifying and removing friction points throughout the user lifecycle.
Design and execute multi-channel communication campaigns (email, push notifications, in-app messaging and other digital channels).
Develop educational campaigns that encourage users to discover and make better use of our products and services.
Ensure a consistent tone of voice across all user touchpoints.
Segment audiences and personalize communications based on user behaviour,



lifecycle stage and product adoption.
Design onboarding campaigns to increase user activation.
Drive campaigns that encourage users to activate and make better use of their employee benefits.
Launch initiatives to increase recurring platform usage and product adoption.
Design opt-in campaigns to expand direct communication with users.
Support the launch of new products and features, driving awareness, adoption and engagement.
Design, implement and analyse A/B tests across messaging, channels and customer journeys.
Measure campaign performance and continuously optimise results.
Monitor KPIs such as Activation Rate, Engagement, Retention, Conversion, ARPU and product adoption to identify new growth opportunities.
Cross-functional Collaboration
Work closely with Marketing, Product, Sales and other business teams.
Align communication initiatives with product launches and business priorities.
Share user insights to continuously improve the overall user experience.
Professional Experience
We are looking for professionals with at least 3 years of experience in B2C communication, user engagement or growth marketing roles within digital businesses.
You should have proven experience in:




Designing and executing email marketing and marketing automation campaigns.
Driving user activation and product adoption.
Building customer journeys and audience segmentation strategies.
Running A/B tests and making data-driven optimisation decisions.
Managing communication strategies for digital platforms with large user bases.
Experience in any of the following environments will be highly valued:
Employee benefits or flexible compensation platforms.
Fintech.
Digital platforms and marketplaces.
Consumer apps with strong user activation and engagement strategies.
Skills & Knowledge
Experience working with marketing automation and customer engagement platforms. Experience with Braze, HubSpot, Salesforce Marketing Cloud or similar tools will be highly valued.
Experience with marketing automation platforms and campaign management.
Strong analytical skills with the ability to translate data into actionable insights.
Customer-centric mindset with a strong focus on results.
Familiarity with A/B testing and performance optimisation.
Languages
Native Spanish.
Upper-intermediate to advanced English.
What we can offer you:
Join a company that is growing with plenty of opportunities to you to develop.
A high-trust environment that gives individuals and teams autonomy.
Great work environment.
Competitive compensation package.
Benefits: Life Insurance, Ticket Restaurant, Ticket Guarderia, Telemedicine Platform.
Flexible compensation plan: health insurance, training, Mobility.
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📌 c User Retention & Engagement Specialist (Barcelona)
🏢 Onetalent
📍 Barcelona