Omnichannel Trade Lead – Job Description
Role purpose
The Omnichannel Trade Lead is responsible for defining, leading, and executing the full omnichannel activation strategy for the assigned category. This role ensures seamless integration between brand strategy and channel execution (pharmacy, detailing, eCommerce, Bayer Club, retail media, POSM, and 360° campaigns).
Owns Commercial Activation Materials (CAM) and is fully accountable for category sell-out performance. This is a high‑impact strategic role driving category growth, enhancing shopper experience across touchpoints, and orchestrating cross‑functional teams for best‑in‑class execution.
Key Responsibilities
Category Omnichannel Strategy
- Design and lead the end‑to‑end 360° activation strategy for the category.
- Translate brand strategy into actionable shopper‑ and channel‑specific plans.
- Integrate pharmacy, detailing, eCommerce, CRM, Bayer Club, digital and POSM into a coherent, insight‑driven roadmap.
- Develop and own the Annual Commercial Activation Plan (MAC) per brand/category.





Activations & Campaign Leadership
- Lead end‑to‑end execution of campaigns: promotions, launches, visibility initiatives and commercial tactics.
- Ensure message consistency and visual coherence across all touchpoints.
- Align closely with Sales to ensure feasibility and maximize execution impact.

Cross‑Functional Leadership
- Act as strategic partner to Marketing, Digital, Sales and Medical teams.
- Provide direction to Detailing & Merchandising and POSM/Excellence teams.
- Review, validate and approve activation materials ensuring alignment and compliance.
- Influence key decisions and drive alignment in cross‑functional forums.

Performance & Continuous Improvement
- Track and evaluate activation impact (visibility, conversion, sell‑out).
- Build post‑campaign analyses and improvement plans.
- Generate shopper and channel insights to optimize future strategies.

Stakeholder Management
- Internal: Marketing, Digita
J-18

📌 Omnichannel Trade Lead (España)
🏢 Bayer CropScience
📍 España