Who We Are

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

Job Mission The Associate Trade Marketing Manager is responsible for planning, executing, and activating Trade Marketing campaigns for key and strategic accounts, across both physical retail and online environments within the Iberia market. The role must ensure smooth coordination between Sales, Marketing, Ecommerce, and Retail teams to continuously optimize the consumer experience and deliver excellence in both sell‑in and sell‑out.

Major Accountabilities

Key Account Management

Manage relationships with strategic partners in alignment with the Iberia Trade Marketing strategy.

Identify opportunities, gaps, and specific needs for each retailer.

Campaign Planning & Activation

Plan and implement campaigns aligned with local, regional, and general key stories.

Manage 360° campaigns: planning, creative development, production, and activation.

Ensure correct use of brand visual identity across all touchpoints (physical and digital), in direct coordination with the Iberia Visual Merchandising team.

Collaboration with Sales & Retail Teams

Work closely with Sales and Retail teams to align Trade Marketing strategy with key account plans and own‑channel strategies, ensuring that all activities enhance the consumer experience, complement each other, and ultimately drive sales.

Support sell‑in processes with tools, narratives, and brand materials.

Budget & Launch Tools Management

Manage the marketing budget for key partners, ensuring efficient use of spend and resources.

Oversee launch and campaign tools, ensuring availability of best‑in‑class assets.

Omnichannel & Digital Marketing





Ensure consistency of the omnichannel consumer journey, both online and in‑store.

Coordinate digital initiatives and innovations with partners and e‑commerce platforms.

Reporting & Performance

Analyze campaign results: ROI, rate of sale, sell‑through, and key learnings.

Provide regular updates on activity, market trends, competitive landscape, and consumer insights.

Requirements for Success

University degree in Marketing, Business, or related fields.

Experience managing marketing and trade marketing campaigns.

Strong background in trade, retail, or digital marketing.

Knowledge of the performance or lifestyle market.

Strong analytical and data‑driven mindset.

Excellent communication and stakeholder‑influencing skills.

Highly organized, detail‑oriented, and consumer‑focused.

Availability to travel.

High level of English.

Benefits

Competitive salary package, with potential participation in the Company's discretionary annual bonus program, subject to Company performance and management approval.

Health insurance (50% covered by the company)

Employee discount on New Balance products.

English language training.

Hybrid working

Work from‑home allowance

On‑site Gym

Flexibility to work 20 days from anywhere each year

Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)

Opportunity to work for one of the world's leading sports and lifestyle brands.

Dynamic, international and collaborative work environment.

Professional development and career growth opportunities within the New Balance organization.

Equal Opportunity Employer New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.

If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.

📌 Associate Trade Marketing Manager (Madrid)
🏢 New Balance
📍 Madrid