We are looking for a

CRM Marketing Operations Manager to join our team in Barcelona.

What Will You Do The Marketing Operations Manager is the technical backbone of the CRM organization. Operating centrally across multiple game titles, this person translates campaign briefs from the embedded CRM/Lifecycle Managers into fully built, tested, and monitored email, pushnote, in‑game messaging, and SMS campaigns within the martech stack.

They bring deep platform expertise, maintain quality standards across the campaign portfolio, and serve as the CRM discipline's voice in ensuring excellence in delivery. The CRM Operations Manager takes direction on what to build from the CRM/Lifecycle strategic leads but owns how it is built and whether it meets quality standards.

Campaign Building & Execution

Build and code campaigns across multiple game titles using the in‑house CRM platform (e.g., equivalent to Braze, Iterable, etc)

Configure audience segmentation, journey logic, A/B variants, segmentation hold‑outs, frequency caps, and send‑time optimization

Execute campaigns at sufficient volume and speed to support the communication calendars of all assigned game teams

Manage a campaign backlog across titles, prioritizing in collaboration with CRM/Lifecycle Managers and the Director of CRM

QA & Monitoring

Own the quality assurance process for all campaigns prior to launch — including test sends, link verification, audience validation, and render checks

Monitor live campaigns for delivery anomalies, suppression issues, and performance deviations

Act as first point‑of‑contact for campaign issues — triage and resolve rapidly,



escalating platform bugs with the team partners or vendors as needed

Maintain a QA checklist and ensure it is applied consistently across all game teams

Platform Expertise & Operations

Serve as the in‑house expert on CRM platform capabilities, data connectors, and API integrations

Manage platform configurations, user access, template libraries, and tagging taxonomies

Stay current on platform updates and evaluate new features for adoption

Document operational procedures and support the Project Manager in codifying best practices

What We’re Looking For

4+ years in marketing operations, CRM campaign management, or marketing technology

Strong organizational skills with the ability to manage multiple priorities across stakeholders

Deep expertise with at least one major CRM or marketing automation platform (Braze strongly preferred; Iterable, Leanplum, or Salesforce Marketing Cloud also relevant)

Experience programming and maintaining a complex set of multi‑channel campaigns including email, pushnote, in‑game messaging, and SMS channels. Coding experience in Perforce is a plus

Demonstrated understanding of CRM foundations — including audience segmentation, player journey orchestration, experiment design, campaign QA methodology, mobile platform guidelines (Apple and Google), channel best practices,



and compliance basics for GDPR, Can‑Spam, CCPA, and COPPA

Experience working across multiple products or brands simultaneously

Comfortable representing tool functionality and able to represent technical requirements in planning sessions

Detail‑oriented with a strong quality mindset — this role is the last line of defense before campaigns reach players

Familiarity with mobile app event tracking and data schemas is a plus

Experience in gaming as a player or operations manager preferred

Technical Skills

CRM platform campaign build (Braze, Iterable, SFMC)

Multi‑channel campaign programming (in‑app, push, email, SMS)

HTML/CSS for email and in‑app messaging

Dynamic content templates and personalization logic

Liquid or similar templating languages

Tracking, deep linking, and URL parameterization

A/B testing, holdouts, and optimization setup

Event‑driven targeting, APIs, and data integrations

QA, debugging, and campaign troubleshooting

Version control tools (e.g., Perforce, Git) a plus

Equal Employment Opportunity Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law.

We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.

📌 CRM Marketing Operations Manager (Madrid)
🏢 Scopely
📍 Madrid