Vestacy is a standalone company (carved out from Reckitt) with a clear purpose:

to transform houses into homes . We’re home to some of the world’s most trusted brands (Air Wick, Calgon, Cillit Bang, and Mortein) helping millions of people care for the spaces they live in every day.

Backed by Advent, a leading integral private equity firm, we have the freedom to think big and move fast. With almost 3,000 colleagues across 20+ countries, we see every person as a Founder, empowered to make bold decisions and shape what’s next.

We care for our company the way you care for your own home: with energy, passion, and pride. Here, you’ll find space to grow, opportunities to lead, and the support to thrive. Together, we’re building something extraordinary.

About Marketing Marketing is at the heart of Vestacy. We design and deliver distinctive brand experiences that fuel category growth and create a positive impact on society. Our global teams lead brand strategy, guardianship, and innovation, while local teams bring those plans to life in partnership with Sales. Media and digital expertise run throughout the organization, ensuring we measure both business and societal impact.

Together, these teams form a vibrant community where learning never stops. With access to our

Marketing Academy , you’ll have endless opportunities to grow, upskill, and make your mark.

About the role The Customer Trade Marketing Manager plays a key role within the Country Sales & Trade Marketing team, being responsible for coordinating 4P’s activation excellence in store across its channel and brands with a clear focus on growing sell out for our brands.

Your responsibilities

Activation of LSM guidelines for focus brands at customer level

Placement compliance by customer, collects input from customers and adapt brand strategy to each of the realities





Promo strategy compliance and optimization based on customer learnings.

Seizes category management project opportunities where applicable, including ad-hoc shelf projects

Defines targets by customer aligned with Mkt& Sales and build robust plan to achieve it

NPDs implementation plan on the market

LSM scorecards

Provide sell-in & sell-out customer analysis, understanding which are the main KPIS impacting on it and adjusting plans based on latest information

Develop the brand strategy for the T2T meetings and develop compelling trade stories

Regularly monitor and improve in-market execution (field visits, 4P execution)

Brands Promo and activation guidelines by customer, ROI calculation and implementation evaluation together with KAM. Proposes action plan for gaps recovery

Define secondary placements activation strategy The experience we are looking for

At least 3/4 years of experience in same role or similar.

Previous experience in FMCG/Pharma companies will be valuable.

English: Advanced / fluent (written, oral and spoken).

Skills: Analytical skills , Strategic thinking , Presentation skills.

What we offer We believe great work deserves great rewards. That’s why we offer numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support, and short-term bonus incentives.

Equality We believe the best teams are built like great homes: on strong foundations and room to grow. That’s why we hire for potential as well as experience. If you resonate with our purpose, we encourage you to apply, even if you don’t tick every box. We’re committed to equal opportunity for all, regardless of age, ability, background, identity, or any other characteristic protected by law. Together, we create a space where everyone can thrive.

📌 Customer Marketing Manager (Madrid)
🏢 Vestacy
📍 Madrid