Overview

We are looking for a highly experienced digital marketing expert who can elevate the digital presence, performance, and technical excellence of GEA NPE (Nutrition Plant Engineering). This role will set the standard, shape best practices, and guide the broader marketing organization in how to think and execute digitally. As our Digital Marketing Specialist, you will optimize the full digital ecosystem for NPE — from SEO, SEM and GEO to marketing automation, UX, and the divisional web landscape.

You will act as the subject‑matter authority, partnering with our marketing teams, Group Communications & Brand (GCB) and others to ensure that NPE’s digital customer journey is seamless, modern, and data‑driven.

Responsibilities

Own and optimize NPE’s divisional website; define and enable digital best practices across SEO, SEM, GEO, UX, and performance measurement.

Lead continuous optimization (A/B testing, UX improvements, content structure).

Drive advanced SEO, SEM and GEO activity, including Technical SEO and site health, content optimization for both traditional search engines and generative AI‑driven discovery, keyword, topic and intent strategy.

Act as the go‑to expert for search, discoverability and digital visibility across the NPE division.

Translate search and GEO insights into practical guidance for content creators and campaign teams.

Support and guide marketers in using marketing automation tools for nurturing, segmentation, scoring and campaign workflows.

Oversee high‑quality digital content distribution and landing page experiences; ensure tracking, tagging, and reporting meet analytics standards.

Work closely with GCB and others to align templates, infrastructure and platform roadmaps; act as technical and strategic partner to BU marketers for campaign page creation, content upload and formatting, SEO and GEO‑ready content structuring and technical aspects of webinars (registration flow,



tracking, integrations).

Serve as a knowledgeable advisor to the wider team, helping elevate digital maturity across NPE.

Ensure digital output meets brand, content, UX, accessibility and compliance standards; maintain documentation, guidelines and training materials to drive consistency.

Recommend improvements and innovations to enhance NPE’s digital experience.

Qualifications

5+ years of experience in digital marketing, SEO/SEM, performance marketing or digital experience management.

Proven experience in GEO.

Track record of managing complex web ecosystems, landing page optimization and content management systems (Sitecore preferred).

Deep understanding of SEO principles (technical + content), UX fundamentals and analytics tools.

Hands‑on expertise in marketing automation platforms such as HubSpot, Marketo, Pardot, Eloqua or similar.

Ability to work in an international environment, coordinating with central functions and regional teams.

Fluent in English; only applications submitted in English will be considered.

Benefits

Attractive compensation package aligned with experience.

Private health insurance plan.

Employee Assistance Program.

Versátil working hours and hybrid model (up to two days per week remote).

23 days of vacation per year.

Great work environment as part of a collaborative team.

Continuous internal training and career development opportunities, both nationally and internationally.

Opportunity to join a company recognized as a Top Employer 2026.

Why Work for Us?

At GEA, you’ll work on meaningful marketing projects that support more sustainable food and process industries worldwide. You’ll be part of an international marketing community, with room to grow professionally, contribute your ideas and sharpen our digital marketing efforts.

We offer flexible working models, continuous learning opportunities and the stability of a globally active technology company with a clear purpose.

📌 Digital Marketing Specialist (Madrid)
🏢 Gea Germany
📍 Madrid