About the position We are looking for a highly experienced digital marketing expert who can elevate the digital presence, performance, and technical excellence of GEA NPE (Nutrition Plant Engineering). This role will set the standard, shape best practices, and guide the broader marketing organization in how to think and execute digitally.

As our Digital Marketing Specialist, you will optimize the full digital ecosystem for NPE — from SEO, SEM and GEO to marketing automation, UX, and the divisional web landscape. You will act as the subject‑matter authority, partnering with our marketing teams, Group Communications & Brand (GCB) and others to ensure that NPE’s digital customer journey is seamless, modern, and data‑driven.

Your responsibilities and tasks Key Responsibilities

Own and optimize NPE’s divisional website

Define and enable digital best practices across SEO, SEM, GEO, UX, and performance measurement

Lead continuous optimization (A/B testing, UX improvements, content structure)

Search, Discoverability & Performance

Drive advanced SEO, SEM and GEO activity, including:

Technical SEO and site health

Content optimization for both traditional search engines and generative AI‑driven discovery

Keyword, topic and intent strategy

Act as the go‑to‑expert for search, discoverability and digital visibility across the NPE division

Translate search and GEO insights into practical guidance for content creators and campaign teams

Marketing Automation & Distribution

Support and guide marketers in using marketing automation tools for nurturing, segmentation, scoring, and campaign workflows

Oversee high‑quality digital content distribution and landing page experiences

Ensure tracking, tagging, and reporting setups meet analytics standards

Cross‑Functional Partnership

Work closely with GCB and others to align templates, infrastructure, and platform roadmaps

Act as the technical and strategic partner to BU marketers for:

campaign page creation content upload and formatting





SEO and GEO‑ready content structuring technical aspects of webinars (registration flow, tracking, integrations)

Serve as a knowledgeable advisor to the wider team, helping elevate digital maturity across NPE

Quality & Governance

Ensure digital output meets brand, content, UX, accessibility, and compliance standards

Maintain documentation, guidelines, and training materials to drive consistencyRecommend improvements and innovations to enhance NPE’s digital experience

Your profile and qualifications Skills & Experience

5+ years of experience in digital marketing, SEO/SEM, performance marketing, or digital experience management

Proven experience in GEO

Proven track record in managing complex web ecosystems, landing page optimization, and content management systems (Sitecore preferred)

Deep understanding of SEO principles (technical + content), UX fundamentals, and analytics tools

Hands‑on expertise in marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Eloqua, or similar)

Ability to work in an international environment, coordinating with central functions and regional teams

Fluent in English. Only applications submitted in English will be considered.

We offer: Attractive compensation package aligned with experience and responsibilities

Private health insurance plan

Employee Assistance Program

Versátil working hours and a hybrid working model (up to two days per week remote)

23 days of vacation per year

Great work environment as part of a collaborative team

Continuous internal training and career development opportunities, both nationally and internationally The opportunity to join a company recognized as a Top Employer 2026

GEA is an equal opportunity employer. Applicants will therefore receive consideration for employment without regard to age, sex, race, color, religion, world view, national origin, genetics, disability, gender identity, marital status, sexual orientation, veteran status or any other protected characteristic required by applicable law. Applicants with disabilities are welcome and will be given special consideration if they are equally qualified.

📌 Digital Marketing Specialist (Madrid)
🏢 Gea Group
📍 Madrid