At MiiN Cosmetics, we bring the best of Korean beauty to Europe. We are looking for a strategic, inspiring, and visionary Head of Creative & Content to lead our creative function, defining how the brand looks, speaks, and expresses itself across every customer touchpoint.

In this role, you will own MiiN's visual identity, tone of voice, and creative direction, ensuring a consistent, premium, and distinctive brand experience across all markets. You will lead a multidisciplinary team of designers, creatives, and content specialists while driving innovation, creativity, and operational excellence.

Please Note

Our Head of Creative & Content will be based in our Barcelona headquarters.

English is required for this position. Additional European languages are highly valued.

What You'll Do

Brand & Creative Leadership

Own, evolve, and protect MiiN Cosmetics' visual identity and tone of voice across every channel and market.
Define the creative vision and brand expression, ensuring a seamless, premium customer experience across e-commerce, retail, CRM, social media, packaging,



and all customer communications.
Develop clear creative principles and brand guidelines that inspire internal teams and ensure absolute consistency across all touchpoints.
Ensure every customer interaction reflects an inspiring, premium, and recognizable MiiN brand experience.

Content Strategy & Campaigns

Define the content strategy and messaging framework for all brand and commercial campaigns.
Lead the development of integrated creative concepts from ideation to execution across digital and physical channels.
Act as Creative Director for flagship campaigns, including seasonal launches, product drops, major commercial moments, and our annual Advent Calendar.
Ensure all content remains locally relevant while maintaining a single, consistent integral brand voice across all five markets.

Creative Production

Lead the creation of all written and visual content across e-commerce, retail, CRM, social

📌 Head of Creative and Content (Barcelona)
🏢 MiiN Korean Cosmetics
📍 Barcelona