The successful applicant will be able to work at our Barcelona office or remotely from Spain.

Plarium is an international developer of award-winning mobile and desktop games. More than 1200 of our specialists work remotely or at offices in Israel, Ukraine, Poland, and Spain.

RAID: Shadow Legends, Mech Arena, and our other 18 massive titles unite more than 500 million players worldwide. With over 16 years’ experience, we strive for boundary-pushing gameplay and graphics. We pair this with our dedication to innovation through analytics, marketing, and community interaction.

We are looking for a Game Marketing Manager who will be collaborating with our Israel-based product team. The studio is responsible for developing a new Idle RPG, with a separate centralized marketing organization covering UA, creative production, and data.

This role will focus on the mobile Idle RPG.

Responsibilities:

- Driving go-to-market planning across all launch stages (Tech Launch, Alpha, Beta, Soft Launch, Global Launch)
- Using knowledge of midcore games (especially idle RPGs), their players, and the competitive landscape to guide decisions
- Monitoring competitors using tools such as Sensor Tower, Meta Ad Library, TikTok Creative Center, and YouTube Ads
- Working cross-functionally with UA, Creative, Data, and Business teams toward shared goals

Requirements:

- 3+ years in F2P mobile gaming marketing, ideally midcore idle RPGs




- At least one full launch cycle owned or co-owned - soft launch through general launch
- Proven experience in developing and executing GTM strategies
- Proficiency in using Sensor Tower to analyze creative performance
- Experience working with marketing analytics, including attribution, cohort data, LTV, and ROAS
- Fluent in CTR, IPM, CPI, D1/D7/D30 retention
- Experience with store presence & ASO
- Experience in creative briefing and testing, including hypothesis building, audience framing, A/B testing, and iterative optimization
- Comfortable using AI tools in day-to-day work, with exposure to generative AI for visual assets
- English language skills at the advanced level or higher

Desired:

- Comfortable building of lightweight pipelines and motivation to develop agentic workflows as core infrastructure
- Education or experience in graphic design

What we offer our Employees:

- Officially registered full-time employment
- 20 to 26 days of paid leave, depending on the country in which your employment is registered
- Medical support for you and your child along with paid leave if you or your child are sick
- Individual development plan and regular feedback
- Professional seminars, workshops, courses, and internal training programs
- Opportunity to take an interest-free loan
- Reimbursement of gym membership fees, and running club
- Opportunity for counseling with psychologists

*Note: Benefits may vary by country.

📌 Game Marketing Manager (Idle RPG) (España)
🏢 Plarium
📍 España