The Opportunity Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well‑known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family‑owned company with a long‑term commitment to our brands and stakeholders.

Puig is seeking a highly experienced and visionary Global Head of Media Data to build and lead a best‑in‑class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.

This role is critical to transforming media data into a core business driver, enabling:

smarter investment decisions advanced performance measurement scalable AI and data use cases The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.

Scope & Team Leadership

Global Paid Media Data Manager

Global Social Data Data Manager

Global Media Data Product Manager

Global Media Tracking Manager

You will build a strong center of expertise, combining:

media analytics data governance & tracking data products

What you'll get to do

Define and lead the global Media Data strategy and roadmap

Position media data as a strategic asset supporting business growth and transformation

Build a long‑term vision integrating measurement, consumer understanding, AI‑driven use cases

- Advanced Measurement & Performance Excellence

Lead end‑to‑end media measurement strategy, including:

Attribution frameworks

Brand & performance measurement

Oversee econometric and advanced analytics approaches to:

quantify marketing impact optimise media investments support budget allocation decisions

Drive the evolution towards holistic, cross‑channel performance measurement

- Media Data Ecosystem, Governance & Tracking

Define and enforce integral media data standards, including:

tracking frameworks (tagging, pixels, taxonomy)

KPI harmonisation data models across Paid / Owned / Earned

Ensure data quality, consistency, and scalability across all markets and platforms

Partner with Tech and Data Governance teams to build a robust, future‑proof ecosystem





- Data Products & Scalable Activation

Structure media data into reusable, scalable data products (dashboards, datasets, models, AI use cases)

Define roadmap, use cases, and prioritisation based on business value

Ensure delivery of self‑serve, high‑quality analytics assets

Drive adoption of data solutions across brands and markets

- Insight Generation & Business Impact

Transform complex analyses into clear, actionable business recommendations

Build strong narratives linking media performance, consumer behaviour, business outcomes

Act as a trusted partner for senior stakeholders on media investment decisions

- Cross‑functional Leadership & Stakeholder Management

Act as the key interface between Business, Media, Tech, Data, and external partners

Collaborate with

Global & Local Marketing teams

Media agencies

Tools vendors

Data & Tech teams

Align stakeholders around a shared measurement and data vision

- Team Leadership & Capability Building

Build and lead a high‑performing team of media data experts

Develop capabilities across

advanced analytics data product mindset business translation of insights

Create a culture of excellence, ownership, and innovation

We'd love to meet you if you have Experience

12+ years in media analytics, data, or digital performance roles

Strong experience in advanced measurement (MMM, attribution, econometrics)

Proven track record managing complex, cross‑functional programs

Experience leading teams and building data capabilities at scale

Background in consumer goods, beauty, or luxury is a strong plus

Technical & Functional Expertise

Deep understanding of

Paid / Owned / Earned media ecosystems (Camphouse, Supermetrics, Meltwater, Lefty…)

Media tracking & data collection (GA4, tagging, etc.)

Cross‑channel measurement frameworks

Strong analytical background (econometrics, statistics, modelling)

Experience with

SQL / data environments (Big Query)





Data visualisation tools (Tableau, Power BI, Looker)

Data products and data lifecycle (from ingestion to activation)

Leadership & Soft Skills

Strategic thinker with strong business knowledge

Ability to translate complex data into impact for business stakeholders

Excellent communication and influencing skills

High capability to manage multiple projects and stakeholders simultaneously

Strong collaboration mindset across business and tech teams

Mindset

Business‑driven and impact‑oriented

Data expert with strong pragmatism

Curious, forward‑looking, innovation‑driven

Hands‑on when necessary, but operating at strategic leadership level

We welcome Creators Of All Kinds. If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role, complete the application and our teams will get in touch if you are selected for an interview.

A few things you'll love about us An entrepreneurial, creative and welcoming work culture A range of learning and development opportunities An international company with plenty of opportunities to grow A competitive compensation & benefits package

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture in which we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

Puig 2024. This information is privileged, confidential and contains private information. Any reading, retention, distribution or copying of this communication by any person other than its intended recipient is prohibited.

📌 Global Head of - Media Data (Madrid)
🏢 Puig Deutschland
📍 Madrid