30 jul
|
Overleaf Enterprise
|
Madrid
30 jul
Overleaf Enterprise
Madrid
Senior Growth & Commercial Analyst, B2C Siga leyendo para comprender completamente lo que este trabajo requiere en cuanto a habilidades y experiencia.
Employment Type: Full Time We are Digital Science and we are advancing the research ecosystem. We are a pioneering technology company, and our vision is of a future where a trusted and collaborative research ecosystem drives progress for all. We believe in better, open, collaborative and inclusive research.
The Senior
Growth & Commercial Analytics Manager is the analytical engine of the B2C marketing team.
You also own the commercial view: the revenue, subscription, and unit economics that show whether the growth we generate is building a healthy business. Your work turns data into decisions that grow acquisition, engagement, retention, and revenue across the consumer brands. This is a senior, hands-on role with real ownership and real influence.
You build and maintain the reporting the whole B2C team relies on, from campaign performance and cohort behaviour to subscription revenue, lifetime value, and marketing efficiency. You partner with marketing managers on the ground and with the VP of Marketing, B2C on the numbers that shape strategy, budget, and the commercial case for investment. You sit close to the central Data and Analytics team and to Finance, drawing on shared infrastructure while serving the specific commercial needs of the B2C portfolio.
You also set the standard for how the team measures, and you help marketers become more data-fluent. Please note - due to business need, we can only accept applications from candidates who reside in the following locations where we have established legal entities: Maintain the tools, data pipelines, and dashboards the team depends on, in partnership with the central Data and Analytics team. Build and own full-funnel reporting for all B2C brands: acquisition, activation, engagement, and retention.
Own commercial and revenue analytics for the portfolio: subscription revenue, MRR and ARR movement, renewals, churn,
and net revenue retention. Track budget against vigente and report on marketing efficiency (CAC, payback, and return on spend) so we know which investment is paying off and which is not. Quantify the commercial impact of changes and support pricing decisions with evidence.
Set consistent definitions across brands so growth and commercial numbers reconcile. Partner with marketing managers to measure campaign and channel performance, and with the VP of Marketing, B2C and Finance on the analysis that shapes strategy, budget, and business cases. Provide the commercial inputs behind leadership and board reporting.
Help the team run clean A/B tests and read the results honestly. Mentor on measurement and help data-curious marketers get more from the numbers. Use AI tools for analysis, data preparation, modelling, reporting, and workflow efficiency. 8+ years of experience in marketing analytics, growth analytics, and/or commercial or revenue analytics, ideally in a B2C or consumer subscription environment. ~ Genuine depth across both growth analytics and commercial analytics.
Strong commercial and financial modelling. Advanced with spreadsheets and modelling (Excel or Google Sheets) and hands-on with BI and product analytics tools (e.g. GA4, Mixpanel or Amplitude, Looker or Tableau, or equivalents).
Comfortable working with SQL. ~ Experience building dashboards and reporting that non-analysts actually use, and presenting commercial analysis to leadership. ~ Experience partnering with Finance, or a clear ability to work fluently across marketing and commercial data. ~ Can explain analysis simply and make a recommendation, not just present data. ~ Studies show that many qualified candidates from under-represented groups hesitate to apply unless they meet every single requirement.
At Digital
Science, our vision is to see research flow seamlessly – trusted, collaborative, and accessible – fueling breakthroughs that push humanity forward. A rich mix of voices drives quality insights, fosters enhanced collaboration, and ultimately pushes knowledge forward more effectively.
📌 Senior Commercial Financial Analyst (Madrid)
🏢 Overleaf Enterprise
📍 Madrid