Why Appodeal? Appodeal is a dynamic US-based product company with a truly general presence. We have offices in Warsaw, Barcelona and Parkland (FL), along with remote team members located around the world. Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.

Our Values Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.

Making an Impact: We are committed to building a history‑defining company that leaves a lasting impact on the mobile app industry.

Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world‑class professionals and mentors.

Enjoying the Journey: We believe in having fun while working toward our goals.

Job Summary We are looking for a Senior Product Owner who will own the business success of one or more mobile games from end to end. This is not a traditional Product Owner role. You are the single Directly Responsible Individual (DRI) for the e Profit growth of your assigned apps.

You combine product management, technical execution, experimentation, and commercial thinking into one role. You define product direction, ship features, write code when it is the fastest path to delivery, run experiments, learn from data, and continuously improve business performance. You collaborate closely with Monetization, User Acquisition, ASO, Creative, Analytics, Engineering, and Design—but you do not coordinate through meetings or hierarchy.

Instead, you leverage AI‑powered intelligence and functional expertise to make faster, better decisions. Success in this role is measured by sustainable e Profit growth. What You’ll Own Business Performance: Own the end‑to‑end e Profit growth of one or more assigned mobile games.

Define quarterly growth objectives and continuously adjust priorities based on business performance. Make informed decisions on scaling, pivoting, or sunsetting products when growth potential changes. Lead successful product transitions when games are onboarded from partner studios or transferred internally.

Product Strategy:



Own the product roadmap for each assigned game. Prioritize features based on expected business impact rather than opinion or stakeholder preference. Define success metrics including retention (D1/D7/D30), ARPU, session frequency, engagement depth.

Drive Live

Ops planning where applicable. Cross‑functional Product Leadership: Provide strategic direction across key growth functions while partnering with domain experts who execute operational work: Monetization strategy, User Acquisition direction, ASO priorities, Creative testing strategy, Competitive intelligence, Growth experimentation.

Product Development: This is a hands‑on product role. Build and ship product functionality yourself whenever it is the fastest path. Contribute production code to the application. Implement analytics events and experimentation infrastructure.

Write Product Requirement

Documents (PRDs). Design and document experiments. Capture learnings that become reusable organizational knowledge.

Experimentation: Continuously improve business performance through rapid experimentation. Expected weekly cadence includes shipping meaningful product experiments; releasing product improvements; documenting hypotheses, results, and next actions. How You’ll Work Use AI‑powered intelligence to understand customer behavior.

Analyze competitor movements. Identify growth opportunities. Automate repetitive workflows whenever possible. Make decisions based on evidence instead of assumptions. Cross‑functional working groups are assembled around each game, bringing together specialists across Monetization, User Acquisition, Creative, ASO, Engineering, Design, QA, and Analytics.

Functional managers continue to lead their disciplines while you lead product outcomes.

What You





Won’t Own This role focuses on product ownership—not functional execution: Running individual monetization A/B tests Configuring advertising waterfalls or SDK integrations Executing media buying campaigns Approving every creative asset Managing engineers or specialists from other teams Producing recurring reports or status updates Manual competitive research that can be automated What Success Looks Like Sustained e Profit growth across assigned games Continuous delivery of high‑quality experiments Regular product releases Strong product documentation and knowledge sharing Meaningful engineering contributions Healthy product OKRs High collaboration effectiveness across cross‑functional teams What We’re Looking For Required Experience Significant Product Management or Product Owner experience in mobile gaming. Proven ownership of live mobile games with measurable business impact. Strong understanding of free‑to‑play game economics, Live Ops, product analytics, experimentation, retention optimization, monetization systems, user acquisition fundamentals.

Experience working closely with Engineering and Data teams. Comfortable making product decisions using quantitative analysis.

Technical Mindset

You do not need to be a full‑time software engineer, but you should be comfortable working technically and be willing to contribute directly to product implementation when appropriate.

Experience with scripting, programming, AI‑assisted development, or technical product ownership is highly valued.

Our Values Leverage

Data to Build Product – We make informed decisions grounded in data and insight. Work Together to Serve Others – Collaboration drives our success.

Relentless

Pursuit of Excellence – We continuously improve and raise the bar.

Passionate Curiosity Fuels

Perseverance – We explore, learn, and adapt. Direct and Straightforward, No Politics – We value transparency and honesty.

Lean Startup

Mentality – We move fast, experiment, and iterate.Ownership and Accountability We take responsibility for outcomes.

📌 Senior product owner (Madrid)
🏢 Doist
📍 Madrid