Your Responsibilities
As a key member of the team, you will be responsible for:
- Based on your regional business needs you will build and execute the local marketing plan to support business growth in the Iberia region.
- Identify and organize our presence at local events and conferences.
- Execute global lead gen campaigns collaborating with the corporate marketing team, and develop local campaigns based on your market priorities.
- Position our brand by identifying the trendy topics and the associated keywords in your region.
- Deploy regional campaigns on social networks to increase corporate and employee branding.
- Contribute to content production in line with integral content plan and localize corporate content when it is relevant for your markets.
- Report results and analyse marketing effectiveness while managing database quality.

How to achieve the objectives
- Work closely with the company's marketing team to execute relevant and effective lead generation campaigns.




- Work closely with the country manager and the Sales team of your region to deploy local campaigns aligned on the Sales priorities and to ensure the MQL follow‑up.
- Communicate with the Field Marketing Team about all your projects (campaigns, events…) and share information.

What We're Looking For
- Experience
- A master’s degree in business or marketing.
- Strong oral and written communication skills to develop content such as blog posts, product presentations, business cases or white papers.
- Experience in B2B marketing ideally in the software industry.
- You are comfortable speaking in front of customers or Imaweb’s salespeople.
- Very comfortable communicating in English.
- Autonomy, proactivity and creativity.
- Languages English and Spanish mandatory, Portuguese and French are a plus.
- Communication Strong communication skills, both verbal and written.
- Technical Skills Hubspot.
- Interpersonal Skills Ability to collaborate in a diverse and dynamic environment.

What We Offer
We unde

📌 Field Marketing Specialist (España)
🏢 Nextlane Holding
📍 España