The Opportunity
Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well‑known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family‑owned company with a long‑term commitment to our brands and stakeholders.
Puig is seeking a highly experienced and visionary Integral Head of Media Data to build and lead a best‑in‑class media data capability across Paid, Owned, and Earned ecosystems with our CRM, Consumer and Media Data & Insight Team (Consumer & AI Accelerator Office team), supporting our portfolio of brands across all markets.
This role is critical to transforming media data into a core business driver, enabling:
- smarter investment decisions
- advanced performance measurement
- scalable AI and data use cases
The Head of Media Data will act as a central pillar between Business, Data and Tech, ensuring that media data is structured, reliable, and fully activated to deliver measurable impact.
Scope & Team Leadership
- Global Paid Media Data Manager
- Global Social Data Data Manager
- Global Media Data Product Manager
- Global Media Tracking Manager
You will build a strong center of expertise, combining:
- media analytics
- data governance & tracking
- data products
What you'll get to do
- Define and lead the global Media Data strategy and roadmap
- Position media data as a strategic asset supporting business growth and transformation
- Build a long‑term vision integrating measurement, consumer understanding, AI‑driven use cases
2. Advanced Measurement & Performance Excellence
- Lead end‑to‑end media measurement strategy, including:
- Attribution frameworks
- Brand & performance measurement
- Oversee econometric and advanced analytics approaches to:
- quantify marketing impact
- optimise media investments
- support budget allocation decisions
- Drive the evolution towards holistic, cross‑channel performance measurement
3. Media Data Ecosystem, Governanc
📌 Global Head of (España)
🏢 Puig Deutschland
📍 España
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