Performance Marketing Product Owner (MarTech) – Barcelona, eDreams ODIGEO
This role sits at the intersection of Data, Engineering, Analytics, and Media platforms, ensuring that all customer interactions and marketing activities are accurately captured, measured, and compliant with evolving regulations.
Responsibilities
- Reporting to the Head of Marketing Measurement & Data Activation, you will define the data‑enablement roadmap for each media platform (e.g., Facebook, TikTok, Instagram, YouTube) and measurement partner (e.g., Appsflyer, Google Analytics).
- You will orchestrate, together with a dedicated engineering team, the implementation of web and app tracking, audience creation, and data feeds for marketing campaigns. You will also collaborate closely with Legal and Compliance teams to ensure our tracking framework remains fully aligned with GDPR and privacy requirements.
- Define and lead the media tracking and data activation agenda—setting priorities, identifying opportunities, and ensuring robust, timely, and future‑proof implementations across all channels and platforms.




- Advise marketing teams on technical feasibility and guide them on how new marketing strategies can be operationalized and measured.
- Define specifications for event tracking across web and mobile (Google Analytics, Appsflyer, GTM, SDKs, Data Layers) and coordinate implementation with the dedicated engineering team.
- Build and manage audience segments across platforms such as Meta, TikTok, Criteo, Google Ads, Microsoft Ads, Apple Ads, and additional DSPs.
- Audit existing tracking implementations for accuracy, completeness and compliance, and establish processes for ongoing monitoring and validation.
- Troubleshoot tracking and tagging issues, working closely with development teams to identify root causes and implement fixes.
- Conduct ad‑hoc analyses to detect tracking gaps, quantify business impact, and evaluate the value of new or improved tracking implementations.
- Document tracki

📌 Performance Marketing Product Owner (España)
🏢 Edreams Odigeo
📍 España