UX UI Designer – Tropicfeel At Tropicfeel we design solutions for a new era of exploration. We are looking for an UX UI Designer who will ensure our web experience is seamless, conversion‑optimized, and aligned with the brand's identity – merging design excellence with data‑driven experimentation to continuously elevate the digital journey.

Your role As a hybrid and high‑impact designer, you will focus on three core pillars:

UX/UI Design : Lead the design strategy and optimisation of all web touchpoints to ensure innovation, scalability, and top‑tier visual standards.

CRO Specialist Leadership : Drive the experimentation strategy through continuous monitoring, structural enhancements, and A/B testing across high‑traffic pages.

Web Content & QA Management : Translate commercial campaign directions into flawless web assets while ensuring optimal performance and content accuracy.

Responsibilities

Lead the design and optimisation of all web touchpoints following the Tropicfeel Guidelines.

Design and iterate on user flows, wireframes, and final interfaces for high‑impact pages.

Analyse quantitative data and synthesize qualitative feedback to gain behavioural insights.

Conduct weekly performance reviews of website metrics (CTR, time on page, bounce rate) to fix friction points.

Drive the long‑term strategy for innovation and scalability across digital platforms.

Own the continuous optimisation strategy for the Homepage, Collection pages, landing pages, and product detail pages.

Monitor weekly conversion metrics (A2C, CvR) to identify performance trends.

Plan and execute A/B and multivariate testing to validate hypotheses across user segments.

Collaborate with E‑commerce, Performance, and Brand teams to implement conversion‑focused designs.

Lead projects to increase conversion through structural layout evolution and persuasive content.

Report on testing outcomes, user insights,



and CRO progress to guide roadmap priorities.

Create and continuously update product pages to present accurate and compelling information.

Optimise every web asset for performance, device responsiveness, and brand guidelines adherence.

Translate commercial campaign creative directions into high‑impact digital assets.

Leverage ChatGPT to create and optimise high‑quality web copy, refining it to meet tone of voice and conversion goals.

Oversee product content lifecycle elements including descriptions, badges, filtering attributes, and SEO metadata.

Build campaign‑specific pages, homepage content, and product detail layouts using existing templates or new design sections.

Qualifications

Professional fluency in English (B2‑C1 level) and native or bilingual proficiency in Spanish (C1 level).

Proficient mastery of Figma as the primary interface design tool.

Proven experience owning the full product design lifecycle, split into:

Discovery & Research: Understand the problem, conduct benchmarking, and define solutions.

UI Design: Execute high‑fidelity visual and interface design.

Developer Hand‑off: Seamlessly prepare, translate, and deliver assets to engineering teams.

Visual eye and deep interest in artistic aesthetics.

Benefits

Freedom, flexibility, and trust – entrepreneurial environment that encourages innovation.

Hybrid policy: 3 days at the office, 2 days remote.

Up to 2 full weeks and 10 remote days per year to explore and travel.

Versátil starting and finishing hours to support work‑life balance.

Pet‑friendly office.

50% discount on Tropicfeel products.

Discounts with local mobility partners.

Daily fresh fruit, coffee and tea.

Team‑building activities and company celebrations.

Social benefits with Cobee cards – discounts in restaurants, transportation and memberships.

Career growth through development programs.

Barcelona‑based role in cool Poblenou offices (L4), 10 minutes from the beach.

📌 Ux Ui Designer (Madrid)
🏢 Tropicfeel
📍 Madrid