Your Tasks
Define the categories strategy and translate it into clear actions and executional guidelines for assortment, distribution, shelf placement and promotion, based on in-depth categories analysis and shopper understanding using all relevant data & sources of information.
ASSORTMENT & DISTRIBUTION
- Define the idóneo assortment (MSL) by retailer environment. Identify the Hero products for each category and build the right Channel Price Pack Architecture.
- Identify assortment opportunities based on in-depth market and shopper analysis.
- Define the must win channels for innovation and set the distribution targets.

PROMOTIONS & PRICING
- Based on an in-depth post-evaluation analysis of the promotional activity, get the necessary insights to define an efficient and competitive promotional strategy, setting the targets of promotional intensity, investment, frequency, and depth by category.
- Evaluate promotional performance of Beiersdorf & competition. Translate insights, trends, and learnings into clear recommendations to improve brand, retailer, sales/profit performance.




- Pro-actively share learnings with Marketing, Sales, Shopper & Customer Marketing, and Sales forecasting as appropriate.
- Influence the development of promotional plans with our customers which reflect the desired strategy, timings, mechanics, and frequency to ensure the delivery of key brand and retailer promotional objectives.
- Evaluate current pricing strategies and define areas for improvements.
- Constantly track competitor pricing and translate insights/learnings into clear recommendations for Beiersdorf.
- Develop in close co-operation with Marketing, Sales & Finance the pricing strategy of new products.
- Define based on pricing analysis in the category & financial KPIs the new annual list prices.

Your Profile
- At least 5 years of Category Management experience – RGM expertise within FMCG industry.
- Proven experience of matching brand strategies and channel strategies with financ

📌 RGM & Operational Excellence Specialist (España)
🏢 Beiersdorf
📍 España