B2BAudience&SalesManager;–LiveEvents

Location:
Madrid,Spain Workingmodel:Hybrid–3daysintheoffice,2daysworkingfromhome

Salary:
€60,000OTE(€45,000fixedsalary+€15,000bonus) AbouttheOpportunity OurclientisanestablishedinternationalB2Beventsandmediaorganisationoperatingacrossthetechnologyandprofessionalservicessectors.
Theycreatehigh-valueeventsandexperiencesthatbringtogetherseniorbusinessleaders,decision-makersandcorporateaudiences. WearelookingforanexperiencedB2BAudience&SalesManagertoleadaudiencegrowthanddelegatesalesactivityacrossaportfolioofliveeventsinSpainandLATAM.; Thisisacommerciallyfocusedleadershiprole,combiningB2Bsales,ticketing/delegatesales,audiencedevelopmentandteammanagement.
Youwillberesponsibleforensuringeacheventattractstherightaudienceintermsofvolume,seniority,companyprofileandcommercialvalue. Thesuccessfulcandidatewillbehighlytarget-driven,organisedandconfidentmanagingasalesteam,whilealsobeingcomfortableengagingdirectlywithseniordecision-makersandcorporateaudiences. KeyResponsibilities SalesStrategy&AudienceDevelopment; Developandimplementdelegateandticketsalesstrategiesalignedwitheventrevenueandaudiencetargets. BuildtargetedsalescampaignsfordifferentB2Bandcorporateaudiencesegments. Identifynewaudienceopportunitiesanddevelopstrategiestoincreaseattendanceandrevenue. Usedata,marketintelligenceandcustomerinsighttooptimisesalesactivityandconversion. Developlong-termrelationshipswithkeybuyers,decision-makersandcorporateorganisations. Identifyaudiencegapsandensuretherightmix,seniorityandvolumeofattendeesacrosseachevent. TeamManagement&Performance; Lead,manage,coachandmotivatetheaudience/delegatesalesteam. SetclearKPIsandindividualandteamtargets. Monitorperformanceandprovideregularfeedback,coachinganddevelopment.



Identifyareasforimprovementandimplementactionplanstoincreaseteameffectiveness. Createahigh-performance,accountableandcollaborativesalesenvironment. Conductregularperformancereviewsandsupporttheprofessionaldevelopmentofteammembers. Ticketing&DelegateSales; Overseethefullticketing/delegatesalescycle,fromprospectingandleadgenerationthroughtoconversionandpost-eventrelationshipmanagement. Drivenewbusinesswhilemaximisingrepeatattendanceandexistingcustomerrelationships. Engagewithseniordecision-makersandcorporateaudiencestounderstandtheirneedsandencourageeventparticipation. Ensuretherightmixofattendees,seniorityandcorporaterepresentationacrosseachevent. Monitorsalesperformance,forecastingandrevenueagainsttargets. Buildstrongrelationshipswithseniorstakeholdersanddecision-makerswithintargetcompanies. Maintainhighservicelevelsthroughoutthesalesprocesstoencouragecustomersatisfactionandrepeatattendance. Market&AudienceIntelligence; Researchtargetmarkets,competitors,industrytrendsandcustomerpreferences. Identifynewcorporateaudiencegroupsandpotentialhigh-valueaccounts. Developstrategiestoimproveaudienceretentionandrepeatattendance. Usesalesdataandmarketintelligencetoidentifygrowthopportunities. Developrelationshipswithkeybuyergroupsandorganisationsacrosstargetedmarkets. KPIs&Targets; Deliveragreedeventdelegate/ticketrevenuetargets. AchieveagreedactivityandconversionKPIs. BuildaconsistentpipelineofnewB2Bandcorporateopportunities.



Increaseattendanceandrepeatparticipationacrossevents. Maintaintheappropriateaudiencemix,seniorityandvolumeforeachevent. Trackandreportregularlyonsalesperformance,forecastingandrevenue. WhatWe’reLookingFor EssentialExperience Provenexperienceinticketing,delegatesales,eventsalesoracloselyrelatedB2Bsalesenvironment. StrongexperienceworkingwithaB2Band/orcorporateaudience. Demonstrableexperiencemanaginganddevelopingasalesteam. Proventrackrecordofachievingorexceedingsalesandrevenuetargets. Experienceworkingwithseniordecision-makersandcorporateclients. Strongcommercialandrelationship-buildingskills. HighlevelofspokenandwrittenEnglish–essential. Highlytarget-driven,self-motivatedandcomfortableworkinginafast-pacedenvironment. Strongorganisationalskillswiththeabilitytomanagemultiplepriorities. Confidentcommunicatorwithexcellenttelephone,virtualmeetingandwrittencommunicationskills. ExperiencewithCRMsystems,LinkedInSalesNavigatororsimilarprospectingtoolswouldbeadvantageous. TheIdealCandidate Youwillbeacommerciallymindedsalesleaderwhounderstandshowtobuild,engageandgrowahigh-qualityB2Bandcorporateaudience. Youshouldbecomfortablebalancinghands-onsalesactivitywithteamleadership,andenjoyworkingtowardsambitioustargets.
Youwillhavetheconfidencetospeakwithseniorcorporatedecision-makers,theanalyticalmindsettousedatatoimproveperformance,andtheleadershipskillstodevelopahigh-performingteam. Experiencewithinevents,ticketing,delegatesales,conferences,B2Bmediaorprofessionalserviceswouldbeparticularlyrelevant. WhatOurClientOffers €60,000OTE:€45,000fixedsalaryand€15,000performance-relatedbonus Hybridworking:3daysintheofficeand2daysworkingfromhome SocialBenefitspackage Careerdevelopmentopportunitieswithinaninternationalorganisation

📌 B Audience (Madrid)
🏢 Approach People
📍 Madrid