Global Sales Strategy & Planning | Cisco GTM Acceleration The Cisco GTM Acceleration team sits within the Global Sales Organization and is made up of sales strategy, analytics, and transformation professionals. Our mission is to drive sales growth by aligning investments and resources to the highest potential opportunities. We are a global team that partners closely with regional, specialist, and partner sales organizations to turn insight into action and execute initiatives at scale.

By combining rigorous data-driven economic modeling, macroeconomic foresight, customer feedback, and operational expertise with a deep understanding of the market, we help sales leaders make faster, better-informed decisions about where and how to compete. Cisco's sales go-to-market (GTM) strategy must adapt dynamically to comprehensive macroeconomic shifts, evolving customer behavior, and shifting market and competitive dynamics. Senior sales leaders therefore require an always-on intelligence function that evaluates broader global economic trends alongside direct customer feedback and competitor positioning across key technologies and geographies.

You will establish a forward-looking point of view on Cisco's market size, market share, and competitor presence, underpinned by rigorous primary research, customer insights, and macroeconomic modeling. Your strategic insights will directly inform global sales strategy, investment decisions, and resource allocation worldwide. Lead, mentor, and develop a global team of competitive and market intelligence analysts focused on country-level intelligence and macroeconomic tracking.

Set the strategy, priorities, and roadmap for the competitor and market intelligence function, ensuring its work aligns with the needs of sales leadership and reflects comprehensive macroeconomic shifts. Design and conduct primary research studies, integrating direct customer feedback, surveys, interviews,



and channel partner insights to validate customer behavior and measure Cisco and competitor market share by country. Synthesize complex macroeconomic data, customer insights, and market analytics into clear, actionable recommendations for senior sales leaders and executives.

Partner with regional, specialist, and partner sales organizations and cross-functional teams to embed macroeconomic and customer-driven intelligence into planning, investment, and go-to-market decisions. Bachelor's degree in Economics, Business, Finance, Statistics, or a related field; MBA or advanced degree preferred. 10+ years of experience in market intelligence, competitive intelligence, or corporate strategy, with a strong background in macroeconomic analysis and customer behavior insights, preferably at a leading networking or enterprise technology company. 5+ years of experience at an IT industry analyst or research firm, with a proven record of designing and building credible market tracking models using rigorous data-driven economic modeling and primary/secondary research methods. 5+ years of experience leading and developing teams of analysts or researchers, including global or distributed teams. Excellent communication and storytelling skills, with the ability to translate complex macroeconomic trends and customer data into clear, executive-level recommendations.

At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility,



and insights across the entire digital footprint.

Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a integral scale. The starting salary range posted for this position is $200, to $258, and reflects the projected salary range for new hires in this position in U.Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training.

S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees Employees On Sales Plans Earn Performance-based Incentive Pay On Top Of Their Base Salary, Which Is Split Between Quota And Non-quota Components, Subject To The Applicable Cisco Plan. Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target.

Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid. Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements. #

📌 Senior Market Manager (Madrid)
🏢 Cisco Systems
📍 Madrid