14 nov
|
Riorise
|
España
What are you working on?
- The name of the project(s): Riorise
- Genres: Role-playing
- Platforms: Mobile
Hi! We are Riorise — a mobile multiplayer online game operating as a live service, with 35K daily active players, 2M monthly unique players, and game servers across 50 geographic regions.
We are looking for a Senior UA Manager to take full ownership of Facebook and TikTok, scale both channels profitably, and own tracking and attribution across all ad networks.
For which tasks (responsibilities)?
- Manage user acquisition campaigns on Facebook and TikTok across Android and iOS: campaign structure, bidding, optimization, and scaling while maintaining profitability.
- Allocate budgets across geos and platforms based on audience quality and ROAS, while monitoring spend pace.
- Run tests every two weeks, covering creatives, audiences, attribution windows, and optimization strategies.
- Test creatives across your channels in collaboration with another UA Manager and the in-house creative team: develop hypotheses, run tests, evaluate results based on player quality rather than just CTR and CPI, and monitor creative fatigue.
- Own tracking across all ad networks: SDK events, AppsFlyer, postbacks, SKAN, AdAttributionKit, and AEM on iOS.
- Reconcile data across ad accounts, AppsFlyer,
and internal analytics to identify anomalies, integration issues, and fraud.
- Calculate cohort profitability, distinguish presente performance from forecasts, and pause campaigns that fail to deliver positive returns.
What kind of professional are we looking for?
- 4+ years of experience in mobile game user acquisition, with a proven track record of campaign performance: starting point, actions taken, and measurable results.
- Experience managing budgets of $100K+ per month per channel.
- Deep hands-on expertise in Meta Ads for Android and iOS apps: auction mechanics, campaign structure and learning phase, optimization for purchases and value, and scaling limitations.
- Practical experience with TikTok Ads for mobile apps.
- Strong understanding of tracking and attribution: MMPs, SDK events, postbacks, and iOS attribution frameworks (ATT, SKAN, AdAttributionKit, AEM).
- English proficiency at B2 level or above.
Why do we enjoy working here?
- Autonomy in decision-making and a high level of ownership.
- Fast iteration cycles and minimal bureaucracy — you can turn ideas into action without lengthy approval processes.
- Flexible working hours and the opportunity to work remotely.
- Private health insurance.
📌 Senior UA Manager (España)
🏢 Riorise
📍 España