A leading integral consumer products company is seeking a Vice President, Commerce to lead one of its most strategically important growth opportunities. You will own the Social Commerce P&L; across direct-to-consumer channels, including leading social shop platforms and affiliate creator-driven demand generation across Southern Europe, and lead the teams that run them. What you will do:
• Define a multiyear regional strategy across Southern Europe
• Lead the social shop business, driving scale, operational efficiency and profitability.
• Lead the regional commerce strategy, including programming, creators and hosts, production and merchandising.
• Lead forecasting, investment planning and margin optimisation, with clear GMV, conversion and creator reporting.
• Build, develop and retain high-performing regional teams, with a focus on speed of execution and collaboration.




• Develop strategic relationships with social platforms, creator agencies, affiliate partners and commerce technology providers. What you will need:
• Significant senior leadership across ecommerce, social commerce, marketplaces or consumer commercial businesses.
• Proven success owning and growing a substantial ecommerce or social commerce P&L.;
• Experience scaling social shop, live shopping or comparable creator-led commerce platforms.
• Commercial and financial acumen, including forecasting, margin management and investment allocation.
• Ability to influence executive stakeholders across complex international matrix organisations.
• Strong analytical capabilities, including commercial dashboards, experimentation and performance measurement.

📌 Vice President Commerce (Madrid)
🏢 CONFIDENTIEL
📍 Madrid