Sales Manager (Madrid)

Sales Manager (Madrid)

13 nov
|
tatam Digital
|
Madrid

13 nov

tatam Digital

Madrid

About Tatam Digital

Tatam is a integral, growth-focused influencer marketing agency. We run lower-funnel user acquisition campaigns with influencers and creators for apps, e-commerce and other categories. We work with Fortune 500 brands and road-to-IPO companies such as Scentbird and Blinkist, from offices in Miami, Buenos Aires and Madrid. Our data platform covers 25,000 influencers, 22 markets and 3.7 billion tracked views.

Paid Social is one of our services: we use organic and programmatic data to find the best-performing creator content and amplify it with paid media. It already runs with active clients, and we are now building the in-house team that will lead it. Learn more at tatam.com.

Role Objective The Sales Manager’s main objective is to generate revenue for Tatam, either by building new relationships with target accounts and progressively turning them into commercial opportunities and new clients, or by growing current relationships with installed-base clients through upselling or cross-selling.

They are responsible for developing their own pipeline: from identifying and opening an account to understanding a need, generating an opportunity, and guiding it through the sales process to turn it into a sustainable and healthy revenue stream. They are the owner of hunting and outbound efforts.

The ultimate outcome of the role is securing a new Budget. However, we understand that revenue is the result of systematically building quality relationships, conversations, and opportunities.

The backbone of the role is:

Priority Accounts → Relationships → Opportunities → Pipeline → Revenue

Key Activities

Account Targeting & Development

Know their portfolio of Target Accounts and select the priority accounts on which they will focus their commercial efforts.

This includes





- Defining and maintaining a portfolio of Priority Accounts.

- Researching companies and understanding their context.

- Mapping stakeholders and decision makers.

- Designing action plans for priority accounts.

- Building relationships and finding entry points.

- Leveraging Growth-driven activations to develop their accounts.

- Keeping relevant information up to date in the CRM.

We are not looking for mass outreach. We are looking to systematically develop relationships with the accounts where we believe Tatam should be.

Opportunity Management

Once an opportunity has been identified, the Sales Manager is responsible for its commercial ownership and momentum.

This involves

- Identifying the need and the compelling reason to act.

- Mapping stakeholders and decision makers.

- Understanding timing and budget.

- Defining qualification → what priority do I assign it?

- Activating next steps.

- Coordinating pitches and proposals.

- Involving Internal Sponsors or other teams when appropriate.

- Leading the pitch, negotiation, and closing process.

- Maintaining clarity on the decision process.

- Supporting the client and the internal team during kick-off and onboarding to ensure success in the first 3 months.

Even when other people take part in the process, there must always be a clear commercial owner, which is the Sales Manager for those opportunities.





Pipeline Management The Sales Manager is responsible for ensuring the CRM reflects the commercial reality of their pipeline.

They must keep the following up to date:

- Deal Stage.

- Qualification.

- Deal Value.

- Expected Closing Date.

- Next Step.

- Stakeholders.

- Relevant information.

- Recent activity.

Required Experience & Qualifications

- Bilingual or Advanced English: Exceptional written and verbal communication skills in English to confidently lead sales presentations, negotiate contracts, and build long-term relationships with international clients and stakeholders.

- Proven Sales Experience (Required): A solid background in end-to-end B2B sales, outbound prospecting, account mapping, deal management, and consistently hitting revenue targets.

- Marketing Background (Strong Plus): Understanding of digital marketing strategies, performance metrics, and client growth objectives to effectively align Tatam’s offerings with client goals.

- Agency Experience (Strong Plus): Prior experience working within or managing relationships with agencies, understanding fast-paced client service dynamics, pitch workflows, and agency business models.

- Influencer Marketing Experience (Strong Plus): Familiarity with creator economy trends, campaign execution, and influencer partnership structures.

- Passion & Knowledge of Influencer Marketing (Strong Plus): A strong interest in staying ahead of industry developments, emerging social platforms, and creator ecosystem innovations.

What we offer

- Direct employment with a Spanish employment contract

- Real ownership. Autonomy over strategy, stack and processes, with direct impact on how the department is built.

- Time off. Vacation days plus personal days for whatever you need.

- Career path. A clear path to grow as the team expands.

📌 Sales Manager (Madrid)
🏢 tatam Digital
📍 Madrid

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