Copado is transforming how organizations build, test, and deliver innovation on Salesforce. As a leader in Salesforce DevOps, Copado helps enterprises accelerate software delivery, improve quality, and maintain governance across increasingly complex Salesforce environments.

With Agentia™, Copado is advancing the next generation of AI-powered Salesforce delivery, bringing intelligent agents, automation, and contextual intelligence into the development lifecycle.

We are building the future of DevOps and AgentOps, where developers, AI agents, and enterprise delivery platforms work together to accelerate innovation.

About the Role

We are looking for a Technical Product Marketing Manager who combines deep technical curiosity with strong product marketing expertise to help define how Copado brings its next generation of DevOps, AgentOps, and AI-powered solutions to market.

This role sits at the intersection of Product Development, Product Management, Marketing, and the developer community. You will work closely with engineering and product teams to understand emerging capabilities, translate complex technology into differentiated positioning, and develop compelling go-to-market strategies for highly technical audiences.

You will play a critical role in shaping how Copado communicates its value to developers, architects, DevOps engineers, platform teams, and technical decision-makers.

Beyond traditional product marketing, this role requires someone who actively engages with developer communities, understands their workflows and challenges, and brings meaningful voice-of-customer insights back into the organization.

The adecuado candidate is technically credible, analytically driven, intellectually curious,



and highly execution-focused . You should be equally comfortable discussing CI/CD pipelines and AI agents with engineers, developing a technical positioning framework, and translating customer feedback into actionable recommendations.

This is a hands-on role for someone who enjoys working close to the technology and wants to help shape an emerging category at the intersection of DevOps, AgentOps, and enterprise AI.

What You'll Do

Technical Product Positioning & Messaging

Own the development of clear, differentiated positioning for Copado's technical products and capabilities.

- Develop technical messaging frameworks, value propositions, and product narratives for DevOps, AgentOps, AI-powered development, and related technologies.
- Translate complex product architecture, technical capabilities, and workflows into compelling narratives for developers, architects, engineering leaders, and enterprise technology buyers.
- Collaborate closely with Product Management and Engineering to understand product functionality, technical differentiation, and roadmap direction.
- Develop messaging that connects technical capabilities to developer productivity, delivery velocity, quality, governance, and operational outcomes.
- Ensure technical accuracy and consistency across product marketing materials, websites, presentations, demos,



and sales enablement resources.
- Maintain a strong understanding of competitive technologies, architectural approaches, and emerging industry trends.

Partner with Product Management to bring new technical capabilities to market.

- Develop and execute GTM plans for new products, features, integrations, and technical capabilities.
- Work directly with Product Management and Engineering throughout the development lifecycle to understand capabilities, validate market relevance, and prepare for launch.
- Translate product roadmaps and release milestones into actionable launch plans, messaging, and market-facing deliverables.
- Develop technical launch assets, including product briefs, solution guides, technical presentations, demo narratives, documentation messaging, and developer-focused content.
- Support product previews, alpha and beta programs, early-access initiatives, and general availability launches.
- Collaborate with Developer Relations, Demand Generation, Sales Enablement, and Partner teams to coordinate market activations.
- Establish feedback loops to assess product adoption, messaging effectiveness, and launch performance.

Developer Community Engagement & Voice of Customer

Build meaningful relationships with technical audiences and ensure developer insights inform Copado's product marketing strategy.

- Actively engage with developer communities, technical forums, user groups, and industry ecosystems.
- Participate in technical discussions to understand developer workflows, pain points, emerging requirements, and perceptions of Copado's solutions.
- Collaborate with Product Management to establish structured voice-of-cust

📌 Technical Product Marketing Manager (Madrid)
🏢 Copado
📍 Madrid