The Hoxton has been taking on Europe We’ve popped up in some of our favourite cities (with plenty more to come in 2027.) and we opened our first hotel in Spain and where better to start than in the city of great food, art, design and culture…Barcelona.

Job Description

We are looking for an experienced Brand & PR Manager to join our team and play a crucial part in creating and developing the most exciting, vibrant and culturally connected destination in the city with two packed out restaurants and bars; one of which is a brand-new concept for 2027 plus a lively all-year events and partnerships programme.

Reporting to the General Manager , you’ll lead our brand communications and partnership strategy, with a strong focus on F&B;, you’ll drive the critical path and opening strategy for our new restaurant , build incredible relationships with our Hox Friends community, you’ll act as the guardian of brand values, and you’ll be the curator of the guest experience and a series of programming & partnerships. You’ll constantly be looking for opportunities to improve the experience and raise awareness of the F&B; concepts for guests and locals – from the tiny day-to-day details to the newsworthy big ideas, you’re always-on, spotting issues and opportunities and coming up with creative ideas, partnerships, offers and packages to encourage people to choose The Hoxton in Poblenou.

What you’ll do…

- Ensure the hotel, our restaurants and bars and our event spaces are embraced and visited by locals, nationals and internationals alike
- Concept and drive the strategy for the new restaurant space,



looking at how we make noise at launch and then create a ‘must-visit’ strategy for locals and in-house guests
- Generate content and manage our local restaurant social media channels with strategic input from our central comms team and support from a brand coordinator and potentially from an agency
- Deliver against the room and restaurant/bar commercial targets and work closely with the F&B; operations, sales and revenue teams on ideas, offers and packages to achieve them
- Create a strong and vibrant lobby culture to attract guests and make them loyal to the brand, frequenting the lobby space throughout their week
- Create a strong, smart and creative programming to develop La Cava space along with strong local or general partnerships
- Drive innovative thinking that delivers on brand and business goals – ensuring The Hoxton is a hotspot, whether that’s for somewhere to work, eat, drink, rest or play
- Own the guest journey (Hotel, F&B;, The Apartment), ensuring every touch point (touch, see, hear, feel) is on brand and delivering personal and innovative experience
- Own and manage our local PR strategy, working with The Hoxton European PR team to ensure the hotel, restaurants, bars and event spaces are always top of mind for media and influencers; as well as driving awareness of other Hoxton properties and hotels to the Spanish media market.




- Build a community of loyal Hox guests and fans – Hox Friends, Social Influencers, local professionals and opinion leaders - who support our communications strategy by constantly talking about and visiting The Hoxton and our restaurants.
- Develop local partnerships and activations in the hotel and city that reach new audiences, spread the word and help to position the brand in a new market.
- Be responsible for local communications including writing and creating emails and delivering local content for our editorial platform, The Localist on The Hoxton website.
- Manage the local annual marketing and graphic design budgets, working with the GM to plan, track and manage all spend.
- Create design briefs for any and all local collateral and campaigns to submit to our central Ennismore graphic design team.

Qualifications

What we’re looking for…

- Someone proactive and creative and able to work independently but likes being sociable & collaborative too
- Must be fluent in Spanish and English, additional languages will be highly valuable
- Someone who is very passionate about F&B; marketing with strong working knowledge on how to partner successfully with F&B; operations teams both on property and via external partners
- Experience and connections in Barcelona’s foodie scene with the ability to build awareness, reputation and hype for our new destination restaurant so it is buzzing from morning to night, every day
- A creative thinker who has a track record building F&B; concepts and driving lifestyle brands but also delivering business results in the Spanish marke

📌 Brand & PR Manager (España)
🏢 The Hoxton
📍 España