Role: Sales Director

Reports to: Group Agency Director (based in London)

Location: Madrid, Spain

THE OPPORTUNITY We’re MiQ, a general programmatic media partner for marketers and agencies. Our people are at the heart of everything we do, so you will be too. With over 1,000 people working together to shape our fantastic culture, no matter the role or the location, we’re all united in the vision to lead the programmatic industry and make it better.

WHAT YOU’LL DO We are looking for a Sales Director to lead MiQ’s agency growth in Spain. This is a market-building commercial role focused on shaping MiQ’s position in market through proactive new business development, senior relationship building and excellent end-to-end commercial leadership. The successful candidate will be responsible for setting the commercial direction for Spain, building strategic relationships, generating and converting opportunities, and creating the foundations for long-term revenue growth. Working closely with a dedicated international cross-functional team in London, this person will play a pivotal role in how MiQ is represented, differentiated and scaled in market over time. It is an exciting opportunity to join at an early stage, with the chance to help shape future growth opportunities as the market develops. This will come to bear through being a:

Commercial leader – building MiQ’s agency footprint in Spain from the ground up, creating momentum through proactive new business generation, senior market engagement and excellent commercial execution

Strategic growth driver and new business seller – executing on the Spain go-to-market plan, identifying where MiQ can win incremental share through capability-led, omnichannel managed service selling and solutions





Senior stakeholder and partnership builder – developing strong relationships with strategically important agency stakeholders, client decision-makers and broader market influencers, ensuring MiQ is well positioned as a valued partner in Spain

KEY RESPONSIBILITITES

Drive commercial growth in Spain through:

Delivering a clear commercial strategy across Spain at both agency and client level, with a focus on building MiQ’s market presence and reputation from the ground up

Mapping stakeholders across target agencies to focus prospecting on the right people, creating a consistent flow of qualified commercial opportunities

Identifying and converting opportunities through compelling, insight-led proposals and clear articulation of MiQ’s omnichannel capabilities

Responding to briefs with pace, quality and strong commercial judgement, ensuring MiQ is consistently well positioned in competitive situations

Leading commercial opportunities end to end, from prospecting and brief attainment through to proposal, media plan delivery, negotiation and close

Build strong market relationships and presence by:

Developing strong and constructive relationships with agencies, built on trust, credibility and a deep understanding of their business challenges and growth priorities

Helping shape the go-to-market narrative for Spain,



ensuring MiQ’s product suite, including Sigma, is positioned in a way that is relevant and differentiated in market

Supporting the development of market-facing materials, thought leadership and event content that help build MiQ’s profile and credibility with Spanish agencies

Representing MiQ externally with strong commercial judgement and a high bar for storytelling, proposals, pitching and general market-facing execution

Deliver operational rigour and commercial discipline by:

Establishing a strong new business pipeline, ensuring Salesforce forecasting tools are up to date and provide clear visibility on commercial progress, risks and opportunities

Taking ownership of monthly, quarterly and annual forecasting for Spain, with accountability for delivering against revenue and GP targets

Working closely with Solutions, Trading, Product, Account Management and Marketing to ensure opportunities are well scoped, internal processes are followed, and campaigns are set up for success

Contribute to the foundations for long-term growth by:

Contributing positively to future hiring and onboarding as the Spain business grows, helping set a high bar for culture, ambition and market excellence from day one

Bringing market insight back into European and global teams so Spain priorities are reflected in broader commercial and product plans

What You’ll Bring

Substantial experience in digital, data, analytics or programmatic sales, with a strong track record of building revenue through agencies and advertisers in Spain

Strong understanding of full-funnel, omnichannel monetisation – across CTV, YouTube, high-impact display, DOOH, audio, native an

📌 Sales Director (Madrid)
🏢 Miq
📍 Madrid