Omnicom Media Group España es la división española de Omnicom Media Group, una de las principales redes globales de medios con presencia en más de 70 países. En OMG ofrecemos soluciones de marketing, publicidad y comunicación que impactan positivamente en el resultado de negocio de nuestros clientes; a través de las diferentes agencias y unidades especializadas que conforman nuestro ecosistema. Nuestras agencias de medios son grandes reconocidas en la industria: OMD (Agencia del Año 2024 por los Premios Eficacia), PHD (Media Agendy of the Year en Adweek Global) o Hearts & Science (agencia número 1 en crecimiento de negocio a nivel mundial en 2023 según RECMA). Desde las agencias, trabajamos con clientes tales como Apple, McDonalds, Pepsico, Cupra, Volkswagen, Diageo, Cosentino Nuestras unidades especializadas abarcan diferentes ámbitos del marketing, desde la data y tecnología (Annalect), los patrocinios deportivos (FUSE), marketing de influencers (CREO), ecommerce y retail media (Transact) o Adtech (TRKKN), ofreciendo así un servicio integral para nuestros clientes.

About Us
At Omnicom Media , we are committed to diversity and inclusion, fostering an environment where people collaborate and respect one another, where differences are valued, and where everyone has equal opportunities regardless of their background or circumstances. Omnicom Media is the media division of Omnicom (OMC) , one of the world's largest global media networks. It brings together OMD, Initiative, PHD Media, UM, and Hearts & Science , connecting strategy, data, technology, intelligence, commerce, content, and innovation to drive brand growth. With more than 40,000 specialists across over 70 markets, Omnicom Media combines integral scale and capabilities with the expertise and close partnership of its agency brands. In Spain,



Omnicom Media brings together more than 1,200 professionals, works with over 300 advertisers, and manages more than €1.6 billion in media investment, representing a market share of nearly 29%. In 2026, it led the industry's new business rankings and has been recognized by Great Place to Work, SCOPEN, and Actualidad Económica , reflecting a culture built on talent, collaboration, trust, and professional development, united by a shared purpose: growing by helping others grow . OMD is looking for a Brand Specialist who will provide stewardship and analysis of all media and communications across all media in a cost-effective manner. Based in Madrid OM Offices, she/he will lead the development of communication plans in accordance with objectives and strategies for the account. S/he will be responsible for the effective and efficient execution of the communication plans of the client or groups of clients. S/he will maximize returns on advertising and promotional activities across different multimedia channels (digital channels, such as display, newspapers, magazines, radio, television, the internet and outdoor media, such as posters and digital billboards), collect and analyze information regarding consumer behavior, circulation, audience trends and the impact of different methods. The Brand Specialist would have the added benefit of participating in new business pitches.



This is great opportunity to join an energetic and innovative team with big plans for growth. Responsibilities Client Oriented Provide high standard and quality service working closely with clients, understanding their needs and objectives. Work to deliver business goals making recommendations about what media channels should be used for specific campaigns. Develop a good knowledge of the client’s business and industry. Develop a good relationship with suppliers and solid understanding of the media offering in the market. Identify target audience and analyze ongoing results to identify campaign trends and key insights to help meet and exceed client goals. Armed with this critical analysis, media planners devise or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty. Create Media Plans by extracting information using internal tolos (Demilpa, AMI Digital). Manage data provision from tagging to reporting and analysis liaising with client, publishers and internal teams (ex.: Trafficking, Finance) Put together competitive reports with a good depth of analysis and understand and explain the implications. Media Knowledge Can identify the components required to make a Media Plan and follow it through to completion internally. Can include correct forecasting on digital media plans for all objectives. Can evaluate a plan ensuring rates, discounts and agency fees are entered into correctly. Can put a basic plan together offline (inc. TV) and a comprehensive digital plan including a rationale which works back to an objective. Can put competitive reports together with a good depth of analysis and understand the implications. Trading Media buying understand

📌 Brand Specialist (España)
🏢 Omnicom España
📍 España